DM 058

Conversion Rate Optimization (CRO)

The UX practices for increasing the percentage of users to be converted into customers.

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Related Knowledge

Task Analysis
Customer Insights
Marketing Analytics
UX Writing
Product Tours
Tooltips

Related Knowledge

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Task Analysis

To identify and understand the activities to be performed by users when interacting with a website or app.

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Customer Insights

What does the customer desire and how will you uniquely fullfill that desire.

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Marketing Analytics

Reveal the ROI from various channels and activities and provide enough granular visibility to optimize those activities.

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UX Writing

The microcopy guides users to navigate through the product.

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Product Tours

Shown at the right time to trigger users into taking a key action.

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Tooltips

A good tooltip is one that the user doesn't notice. It helps a user get the job done and then gets out of the way.