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DM 058
Conversion Rate Optimization (CRO)
The UX practices for increasing the percentage of users to be converted into customers.
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Related Knowledge
Task Analysis
Customer Insights
Marketing Analytics
UX Writing
Product Tours
Tooltips
Related Knowledge
RA 019
Task Analysis
To identify and understand the activities to be performed by users when interacting with a website or app.
RA 017
Customer Insights
What does the customer desire and how will you uniquely fullfill that desire.
RA 043
Marketing Analytics
Reveal the ROI from various channels and activities and provide enough granular visibility to optimize those activities.
UX 014
UX Writing
The microcopy guides users to navigate through the product.
UX 017
Product Tours
Shown at the right time to trigger users into taking a key action.
UX 018
Tooltips
A good tooltip is one that the user doesn't notice. It helps a user get the job done and then gets out of the way.