Marks Usage Agreement

Last Revised: 2021-09-09

This Alphabag Marks Usage Agreement (“Agreement”) sets out the legal terms governing your ability to use the Alphabag name, logo, and other registered or unregistered Alphabag trademarks and service marks owned by Alphabag and its affiliates (“Alphabag Marks”) to let your customers know that Alphabag (“we”, “us”, “our”) provides services for your business. A list of the Alphabag Marks available for use can be found on our Logos and Resources page. This Agreement supplements, and is governed by, your agreement with Alphabag for the use of Services provided by Alphabag (“Services Agreement”). Your Alphabag Agreement is the Alphabag Services Agreement, unless you and we agree to substitute a different agreement. Terms used but not defined in this Agreement, such as “Alphabag” and “Services”, have the meanings given in the Services Agreement.

You may not use any Alphabag Marks without having agreed to abide by all of the terms and conditions in this Agreement, and unless you do so in accordance with this Agreement.

1. Permission to Use Alphabag Marks

Alphabag Marks are important assets of Alphabag’s business and are protected by US and international laws. You are licensed to use the Alphabag Marks as described in this Agreement on a non-exclusive, non-transferable basis on websites or applications that utilize the Services (as defined in the Services Agreement). However, your use is subject to the terms set out in this Agreement, and we may terminate your license via (i) our absolute ability to supervise, monitor, and revoke your license at any time and at our discretion, or (ii) your non-use or cancellation of the Services. Upon termination of the license, you agree to promptly remove any Alphabag Marks from any websites or applications, or other material within a reasonable time.

2. Proper Use of Alphabag Marks

Proper Use: You may only use the Alphabag Marks on the portion of your website or application that directly relates to the Services. All Alphabag Marks should directly link to our homepage at

Brand Guidelines: We may also provide you with style or usage guidelines describing such things as size, color, or relative placement of Alphabag Marks. You may only use the Alphabag Marks consistent with those guidelines except where we expressly agree otherwise with you in writing. You will update your use of the Alphabag Marks to conform to changes in the guidelines within a reasonable time after we provide you notice of the change.

Attribution: The TM or SM Symbol should be prominently displayed in conjunction with any Alphabag Mark being used, unless otherwise directed by us to use the ® symbol. All Alphabag Marks used should directly hyperlink to the Alphabag home page located at

3. Impermissible Uses of Alphabag Marks

You may not display, copy, modify, transmit or otherwise use the Alphabag Marks except as described in this Agreement, the guidelines, or otherwise agreed in writing by Alphabag. You may not use the Alphabag Marks to show Alphabag or the Services in any disparaging or derogatory light, or in any way that may be damaging to our brand or to our interests in the Alphabag Marks.

You may not use the Alphabag Marks to imply endorsement by Alphabag of your products or services, or in a manner that causes customer confusion. You may not misrepresent your relationship with Alphabag, or use the Alphabag Marks in any manner that is misleading. You may not use the Alphabag Marks in relation to goods or services that are unrelated to the Services. In addition to any other right that we may have to enforce the terms of this Agreement, you must promptly comply with any request that we make for you to cease a use of the Alphabag Marks that we determine is non-compliant with this paragraph.

In addition to protecting the Alphabag Marks, it is important to us that you maintain an independent brand. Even where use of Alphabag Marks is permitted, we suggest that you prominently use your own marks in a manner that makes your brand or any other descriptor of your goods/services clearly distinguishable from that of Alphabag’s. For example, “Foo Analytics for Alphabag” or “Bar Analytics powered by Alphabag” are acceptable and emphasize your brand; but “Alphabag Analytics”, “Alphabag for Platforms”, or “Alphabaglytics” are unacceptable and emphasize the Alphabag Marks. You may not use the Alphabag Marks or any confusingly similar name or trademark with your product, service, company, or domain name. For instance, you may not use names like “Alphabag Business Services”, “Alphabag for Platforms” or domains like “”

4. No Warranties

As part of this Agreement, we do not make any representations regarding your use of Alphabag Marks. We disclaim all warranties, express and implied, including any warranties of non-infringement.

5. Your Liability For Third-Party Claims

You will indemnify Alphabag, its affiliates, and their respective employees and agents (each a “Alphabag Entity”) against any claim, suit, demand, loss, liability, damage, action, or proceeding (each, a “Claim”) brought by a third party against a Alphabag Entity that results from your impermissible use of any Alphabag Marks, as described in Section 3 above, including any third party Claims based on trademark or copyright infringement, dilution, passing off, counterfeiting, or unfair competition. You will also responsible for, and will fully reimburse the Alphabag Entities for, any liability incurred by the Alphabag Entities in connection with such Claims.You will fully cooperate with the Alphabag Entities by providing reasonable assistance, authority, information, and resources where applicable, in order to assist with the defense of the Claims described in the previous paragraph. You recognize Alphabag’s authority to control any defenses or responses against any such Claims, and you agree to cooperate with any Alphabag Entity that wishes to assert such authority.

6. Contact Us

If you have any questions about this agreement, please contact us at:

7. Other Legal Provisions

Except as otherwise agreed upon in writing between you and us, this Agreement is the entire agreement between you and us regarding your use of the Alphabag Marks. We may terminate this Agreement at any time upon notice to you. You may not transfer this Agreement to any third party. This Agreement is governed by the laws and dispute provisions specified in the Services Agreement, which are incorporated into this Agreement by reference. If any provision or portion of this Agreement is held to be invalid or unenforceable, then it will be reformed and interpreted to accomplish the objectives of such provision to the greatest extent possible, and all remaining provisions will continue in full force and effect.