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Campaign Budget Optimization (CBO)

Automatically manage your campaign budget across ad sets to get you the overall best results.

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Related Knowledge

Target Audiences
Lookalike Audience
Remarketing
Dynamic Ads
Native Ads
Playable Ads

Related Knowledge

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Target Audiences

Deeply understand the users you are solving a problem for.

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Lookalike Audience

The users whose demographics and interests are similar to those of your existing followers.

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Remarketing

The tactic of serving targeted ads to people who have already visited or taken action on your web pages.

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Dynamic Ads

Ads that automatically change to adapt content and promotions specifically to each user.

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Native Ads

Native ads always get higher conversion rate than non-native one.

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Playable Ads

Ads with video or animation with subtitle always perform better.