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Dynamic Ads

Ads that automatically change to adapt content and promotions specifically to each user.

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Related Knowledge

Target Audiences
Lookalike Audience
Remarketing
Lead Magnet
Conversion Rate
A/B Testing

Related Knowledge

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Target Audiences

Deeply understand the users you are solving a problem for.

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Lookalike Audience

The users whose demographics and interests are similar to those of your existing followers.

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Remarketing

The tactic of serving targeted ads to people who have already visited or taken action on your web pages.

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Lead Magnet

A free item or service that given away in exchange for contact details.

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Conversion Rate

Used to compare the total number of visitors to the overall goal of the ad.

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A/B Testing

A randomized experiment with two variants to determine which one performs better.