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Related Knowledge
Target Audiences
Lookalike Audience
Remarketing
Lead Magnet
Conversion Rate
A/B Testing
Related Knowledge
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Target Audiences
Deeply understand the users you are solving a problem for.
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Lookalike Audience
The users whose demographics and interests are similar to those of your existing followers.
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Remarketing
The tactic of serving targeted ads to people who have already visited or taken action on your web pages.
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Lead Magnet
A free item or service that given away in exchange for contact details.
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Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
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A/B Testing
A randomized experiment with two variants to determine which one performs better.