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Related Knowledge
Target Audiences
User Journey
Social Campaign
Retention
Call-to-action Button (CTA)
Return on Investment (ROI)
Emojis are a fascinating evolution of digital language and - crucially - becoming more and more integrated into our favourite “formal” tone of voice channel: email.
11 Email Expert Predictions for 2018
taxiforemail.com
Email Campaign
Brand Voice
Conversion Rate
highlighted by
Benson Shen
Copywriter
The reason for this high failure rate is most founders underestimate the intricacies and nuances of the specific service industries they are trying to uberize. Where the service type lies on the skill vs. on-demand scale (visual included herein) must determine the founder’s product roadmap in order to maximize value for both consumers and pros.
Read This Before You Build Uber for X
blog.ycombinator.com
Business Model
Retention
Conversion Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
In SaaS however, customers are constantly presented with so many promotions and discounts that if you offer a discount “for two days only,” they know there will be more coming down the pipeline.
A comprehensive data guide to why you shouldn't discount
priceintelligently.com
Pricing Strategy
Conversion Rate
Return on Investment (ROI)
highlighted by
Aki Yu
Developer
Start with two metrics: One user acquisition metric at the top of the funnel that measures how many new users are signing up and taking their first action. And then one user engagement metric further down the funnel that measures how often these new users engage with the product over time.
What To Do If Your Product Isn’t Growing
medium.com
User Journey
Engagement Rate
Conversion Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Just keep in mind that the sample data you’ll receive on launch day may be skewed. A massive amount of visits can bring a lot of people who aren’t good fits for your offering, which would negatively impact conversion rates, retention, etc.
The modern web design process: launch
webflow.com
Tracking & Analytics
Engagement Rate
Conversion Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Ghost buttons drive me crazy. It goes against usability. The concept is a designer’s fantasy trend that should die. The only time I find this tactic useful is when a client insists in having two CTAs on the page, and I basically want one to disappear. Ghosted buttons have ghost conversions.”
Introduction: What are Ghost Buttons?
blog.prototypr.io
Call-to-action Button (CTA)
Conversion Rate
A/B Testing
highlighted by
Aki Yu
Developer
Companies may be running A/B tests too frequently for too little time, contributing to a high failure rate that makes A/B test results less valuable and meaningful.
A/B Testing - You’re doing it wrong
hackernoon.com
A/B Testing
Conversion Rate
Conversion Funnel
highlighted by
Bo-Yi Wu
The predictable response of your fridge light turning on when you open the door doesn’t drive you to keep opening it again and again. However, add some variability to the mix—say a different treat that magically appears in your fridge every time you open it—and voila, intrigue is created.
Building a Habit-Forming Product Starts With Your User Onboarding
trychameleon.com
Call-to-action Button (CTA)
Retention
Conversion Rate
highlighted by
Aki Yu
Developer
There’s a lot of science and psychology that goes into design. Even if you don’t consciously think about it, choices that you make when selecting imagery and user interface elements can establish a connection with users (or not) and even lead to higher engagement rates.
Cognitive Psychology for UX: The Principle of Least Effort | UserTesting Blog
cognitiveuxd.com
Usability Test
User Journey
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highlighted by
Benson Shen
Copywriter
Onboarding and first user experience is crucial for any product, and teams should arrive at acceptable activation rates before optimizing / refining other features. It should also be something undergoing constant evaluation and iteration.
Why Every Product Needs Sophisticated Onboarding
trychameleon.com
Onboarding
Activation
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highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
DM 003
Social Campaign
Consistent branding and voice along with crisis management.
DM 013
Retention
To keep visitors coming back to the website.
DM 020
Call-to-action Button (CTA)
Creating a feeling of urgency or scarcity is an effective trick to convert your visitors into leads.
DM 012
Return on Investment (ROI)
Evaluates performance and measures profitability by dividing profit by cost.