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RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
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Related Knowledge
Persona
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Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life — much of which you might not trust your friends with.
How Filter Bubbles Distort Reality: Everything You Need to Know
farnamstreetblog.com
Personalisation
User Journey
Advertisement
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
If you are going to put the reader at the heart of everything, you need to have a common data set and a common understanding of reader journey to know what parts of the site can be optimised to deliver reader relationships [and] reader revenue. You can't do that in silos.
How the Guardian found 800,000 paying readers
thedrum.com
Business Model
User Journey
Tracking & Analytics
highlighted by
Benson Shen
Copywriter
Start with two metrics: One user acquisition metric at the top of the funnel that measures how many new users are signing up and taking their first action. And then one user engagement metric further down the funnel that measures how often these new users engage with the product over time.
What To Do If Your Product Isn’t Growing
medium.com
User Journey
Engagement Rate
Conversion Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Always have a human fallback option, allowing the user to express “I’d rather wait and talk to a real human, make this robot thing go away”.
8 principles of bot design
medium.com
Chatbot
Conversational Interface
User Journey
highlighted by
Aki Yu
Developer
An unpredictable reward schedule is one of the basic mechanics in poker machines, and indeed many games. Because the time until a reward is given is uncertain, it keeps people interested in playing and therefore keeps them playing longer. Poker machine manufacturers refer to this as increasing the 'time on device'.
Hooked: how pokies are designed to be addictive
theguardian.com
User Journey
User Research
Data Model
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
You can think of curiosity as a kind of reward which the agent generates internally on its own, so that it can go explore more about its world.
Clever Machines Learn How to Be Curious
quantamagazine.org
Machine Learning
User Journey
Engagement Rate
highlighted by
Bo-Yi Wu
You only get one chance to make a good first impression. The First Time Experience is as key to your product’s success as any of the other features in your product, if not even more important — since it is the very first feature they will interact with. Remember, you have to earn the right to more of your users’ time.
The Quintessential Guide For Building An Unforgettable First-time User Experience
hackernoon.com
Onboarding
Return Rate
User Journey
highlighted by
Aki Yu
Developer
Your first encounter with a robot is more like a confession booth. You depend on the voice from the other side of the door to confirm that you’re not alone, and guide you toward what to do next.
All Talk and No Buttons: The Conversational UI
alistapart.com
Conversational Interface
Personalisation
User Journey
highlighted by
Bo-Yi Wu
Users need to act and invest to become fans. But they don’t do this for every product; only if and when the reward is obvious and aligned to their motivations. Therefore you need to gradually engage users with the promise of reward (trigger), followed by action, followed by reward.
Why your users should be working hard
trychameleon.com
Activation
Onboarding
User Journey
highlighted by
Benson Shen
Copywriter
A brand’s ability to produce disruptive marketing is not restricted to big budgets or big-name agencies; it’s the firm’s willingness to take on risk.
5 Lessons the Fast-Food Industry Can Teach Brands About Disruption
adweek.com
Brand Vision
Brand Archetypes
User Journey
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The average online company, such as an e-commerce store, might have to pay upwards of $200 or even $300 in order to acquire one new customer via traditional marketing and advertising. To put that into perspective, try and imagine Dropbox and Instagram each paying anywhere from $40 billion to $60 billion in order to accumulate their user bases of 200 million people!
How to Grow Your Startup with “Viral Loops”
medium.com
Case Studies
User Journey
Email Opens & Clicks
highlighted by
Aki Yu
Developer
There’s a lot of science and psychology that goes into design. Even if you don’t consciously think about it, choices that you make when selecting imagery and user interface elements can establish a connection with users (or not) and even lead to higher engagement rates.
Cognitive Psychology for UX: The Principle of Least Effort | UserTesting Blog
cognitiveuxd.com
Usability Test
User Journey
Conversion Rate
highlighted by
Benson Shen
Copywriter
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful
UX Design for E-Commerce: Principles and Strategies.
uxplanet.org
Shopping Cart
Landing Page
User Journey
highlighted by
Benson Shen
Copywriter
AI opens up a lot of opportunities to make existing behaviors faster and easier for people. We didn’t try to invent a completely new behavior; rather, we found an existing one and made it way better!
Designing with AI
medium.com
Task Analysis
Prototype
User Journey
highlighted by
Bo-Yi Wu
Today’s most in-demand designers don’t just create products that look good — they design products that exhibit exceptional design and superior usability.
Moving From Graphic Design to UX Design: The Complete Guide to Career Change
medium.com
Usability Test
Design Principles
User Journey
highlighted by
Benson Shen
Copywriter
It’s important to understand the current experience of how something works in order to design for an ideal one. Mapping out the current experience allows you to visualize points of a user experience which need to be addressed.
Journey Mapping is Key to Gaining Empathy
uxplanet.org
User Flow
User Journey
Brand Touchpoints
highlighted by
Benson Shen
Copywriter
The world of blockchain is very technically focused and under-designed. This represents a massive opportunity for designers to shape a still-young industry.
Blockchain and Design
hackernoon.com
Blockchain
User Journey
highlighted by
Bo-Yi Wu
Our goal for the project was to recapture the magic of the early days of Uber. The original premise was simple: tap a button, get a ride. However, we weren't trying to revert to a simple past. Our ambitions were to create a strong foundation that embraced a rapidly evolving business and more diverse user base.
Perfecting the Pickup
simonpan.com
User Research
User Flow
User Journey
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The average app loses 77% of its daily active users within the first 3 days post-install
Best Practices for Onboarding
babich.biz
Onboarding
User Journey
Tutorials
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
When you have a visual medium and buttons can accomplish the task in a couple clicks (think easy re-order), open-ended natural language is not making the user’s life easier.
Does a Bot Need Natural Language Processing?
chatbotsmagazine.com
Conversational Interface
Natural Language Processing (NLP)
User Journey
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 006
Persona
Create user profiles based on available data and user interviews.
RA 011
User Research
Focuses on understanding user needs, behaviours, and motivations.
UX 002
Wireframes
A visual guide that represents the skeletal framework of a website or application.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.
AD 021
User Testing
Observe how your audience interacts with your product.
RA 035
User Feedback
Always speak with customer care team to get on site feedback.