Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life — much of which you might not trust your friends with.How Filter Bubbles Distort Reality: Everything You Need to Know
If you are going to put the reader at the heart of everything, you need to have a common data set and a common understanding of reader journey to know what parts of the site can be optimised to deliver reader relationships [and] reader revenue. You can't do that in silos.How the Guardian found 800,000 paying readers
Start with two metrics: One user acquisition metric at the top of the funnel that measures how many new users are signing up and taking their first action. And then one user engagement metric further down the funnel that measures how often these new users engage with the product over time. What To Do If Your Product Isn’t Growing
An unpredictable reward schedule is one of the basic mechanics in poker machines, and indeed many games. Because the time until a reward is given is uncertain, it keeps people interested in playing and therefore keeps them playing longer. Poker machine manufacturers refer to this as increasing the 'time on device'.Hooked: how pokies are designed to be addictive
You only get one chance to make a good first impression. The First Time Experience is as key to your product’s success as any of the other features in your product, if not even more important — since it is the very first feature they will interact with. Remember, you have to earn the right to more of your users’ time.The Quintessential Guide For Building An Unforgettable First-time User Experience
Users need to act and invest to become fans. But they don’t do this for every product; only if and when the reward is obvious and aligned to their motivations. Therefore you need to gradually engage users with the promise of reward (trigger), followed by action, followed by reward. Why your users should be working hard
The average online company, such as an e-commerce store, might have to pay upwards of $200 or even $300 in order to acquire one new customer via traditional marketing and advertising. To put that into perspective, try and imagine Dropbox and Instagram each paying anywhere from $40 billion to $60 billion in order to accumulate their user bases of 200 million people!How to Grow Your Startup with “Viral Loops”
There’s a lot of science and psychology that goes into design. Even if you don’t consciously think about it, choices that you make when selecting imagery and user interface elements can establish a connection with users (or not) and even lead to higher engagement rates. Cognitive Psychology for UX: The Principle of Least Effort | UserTesting Blog
Our goal for the project was to recapture the magic of the early days of Uber. The original premise was simple: tap a button, get a ride. However, we weren't trying to revert to a simple past. Our ambitions were to create a strong foundation that embraced a rapidly evolving business and more diverse user base.Perfecting the Pickup
