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CB 003
Conversational Interface
A voice recognition and natural language interface for a computer or mobile device.
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Related Knowledge
What, How, Why
Chatbot
Social Campaign
User Flow
Natural Language Processing (NLP)
A/B Testing
This availability is what differentiates conversational marketing from digital marketing: it’s a shift from ‘always on’ to ‘always present,’ says Friedman. The Amazon Alexa speaker is a good example, in that it’s continually (but unobtrusively) on call, ready to respond and provide support. Companies should be “always present to support the conversation but only when the customer wants to have it,” Friedman says.
To Improve Chatbots, Brands Need to Combine Automation With Human Oversight
adweek.com
Chatbot
Conversational Interface
Customer Service
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Always have a human fallback option, allowing the user to express “I’d rather wait and talk to a real human, make this robot thing go away”.
8 principles of bot design
medium.com
Chatbot
Conversational Interface
User Journey
highlighted by
Aki Yu
Developer
The enemy of remarkable marketing is impatience. There is so much competition for attention these days that the moment a blue ocean channel or new marketing strategy opens up, marketers flock to make the most of it. At the root of the problem is the channel-based mentality that causes us to obsess over hacks and mechanics more than a great message and engaging experience.
Marketers: This Is Why We Can’t Have Nice Things
blog.hubspot.com
Conversational Interface
Social Campaign
Marketing Campaign
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
It's conversational. Your job is to understand the interactions your audience is already having with your brand. Then, harness the chat interface in a way that yields maximum impact with minimal fluff.
Why Chatbots Are the Future of Marketing: The Battle of the Bots
hubspot.com
Chatbot
Conversational Interface
Service Features
highlighted by
Aki Yu
Developer
Your first encounter with a robot is more like a confession booth. You depend on the voice from the other side of the door to confirm that you’re not alone, and guide you toward what to do next.
All Talk and No Buttons: The Conversational UI
alistapart.com
Conversational Interface
Personalisation
User Journey
highlighted by
Bo-Yi Wu
“What I discovered building a chatbot was that I could actually convey something that a traditional personal website never could, which is my character and personality,” he says. In other words, he created a virtual surrogate of himself. In the context of a personal website, a chatbot is a perfect fit, because the people who visit personal websites want to get to know you. And well-designed chatbots are the best way to do that.
Are Chatbots Really The Future Of Web Design?
fastcodesign.com
Chatbot
Brand Personality
Conversational Interface
highlighted by
Bo-Yi Wu
“People love messing with robots, but on the other hand, people constantly send nice notes to Amy,” Kelsey says. “The software must be doing a good job, because people know it’s a robot, but still feel the need to say ‘thank you.’”
The Next Phase Of UX: Designing Chatbot Personalities
fastcodesign.com
Chatbot
Conversational Interface
Brand Personality
highlighted by
Benson Shen
Copywriter
When people start messing around with your interface, you start messing around with people. It’s natural, delightful and part of dating the user.
Technical and social challenges of conversational design
uxdesign.cc
Conversational Interface
Animation
Chatbot
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Why does one choose to use Gmail over Yahoo, Medium over Blogger — if the features are 99% the same? It’s definitely not about disrupting usability standards. It’s about that additional layer of sophistication that can only be achieved when you put enough time and brainpower into the tiniest details, the most subtle animations, the most elegant transitions – not just for the sake of creating whimsical dribbble shots.
The State of UX in 2017
uxdesign.cc
What, How, Why
Design Principles
Conversational Interface
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The chatbot is like the mechanical music box: it’s a machine that produces output according to patterns. Rather than using pins and cylindrical drums the chatbot uses software code and mathematics.
Soul of the Machine: How Chatbots Work
medium.com
Chatbot
Conversational Interface
Natural Language Processing (NLP)
highlighted by
Aki Yu
Developer
When you have a visual medium and buttons can accomplish the task in a couple clicks (think easy re-order), open-ended natural language is not making the user’s life easier.
Does a Bot Need Natural Language Processing?
chatbotsmagazine.com
Conversational Interface
Natural Language Processing (NLP)
User Journey
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
SU 006
What, How, Why
It provides context to your team, continuity through your business, and a future focus all at the same time.
CB 001
Chatbot
A chatbot is a service that you interact with via a chat interface. The result is like to texting with a friend, except the friend is the computer.
DM 003
Social Campaign
Consistent branding and voice along with crisis management.
RA 008
User Flow
The steps a user performs to complete a task.
CB 008
Natural Language Processing (NLP)
In the artificial intelligence(AI) context, NLP is the overarching umbrella that encompasses several disciplines that tackle the interaction between computer systems and human natural languages. From that perspective, NLP includes several sub-disciplines such as discourse analysis, relationship extraction, natural language understanding and a few others language analysis areas.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.