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SU 006
What, How, Why
It provides context to your team, continuity through your business, and a future focus all at the same time.
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Put in a good day’s work, then close the damn laptop. Waste some time on the rest of the human experience. At this time of the year, eat some damn duck. Watch a shitty Xmas movie. Help decorate that stupid tree. Dare to be so bold as to embrace the ordinary every now and then.
Let’s bury the hustle
signalvnoise.com
Long Term Roadmap
What, How, Why
Inspiration Content
highlighted by
Benson Shen
Copywriter
There's a gap between thinking and doing. The gap grows through fears about building the wrong thing or not knowing how to start. It manifests through excessive research, questions to colleagues, and theories and predictions about how something should be built.
Build as much as you can
8thlight.com
What, How, Why
Business Model
Long Term Roadmap
highlighted by
Aki Yu
Developer
When people hear “design for social impact,” it’s often design thinking or human-centered design practices that come to mind: research, frameworks, and Post-Its.
Graphic Designers: Here’s How To Make a Difference Right Now
medium.com
Inspiration Content
Design Principles
What, How, Why
highlighted by
Benson Shen
Copywriter
Maybe you don’t have to physically show up every day, but you have to psychologically show up. You have to start building the blocks to the house that will be the better you.
You Have to Show Up. Every. Day.
medium.com
Long Term Roadmap
What, How, Why
Inspiration Content
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
In presenting product ideas, your aim is to ensure not just that the audience understands what the product is, but also why the company should dedicate the time and energy to bring this idea to life.
Pitching a product idea
medium.com
Market Research
Presentation
What, How, Why
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
By being connected to each other night and day and by consuming and sharing infinite and self-updating content, we are not only becoming more shallow ourselves. We are also willingly investing our time to help every person around us become equally as shallow.
The Right to Stay Offline
medium.com
Inspiration Content
What, How, Why
Timeline
highlighted by
Aki Yu
Developer
Cargo cults describe situations where people emulate a set of behaviours, without understanding their underlying motivations. When this happens with data-science, organizations will emulate the technology behind data science, without creating a data-driven organizational culture.
Cargo cult data science
blog.richardweiss.org
What, How, Why
Long Term Roadmap
Scope
highlighted by
Aki Yu
Developer
Arc Publishing’s early success with external customers may give the Washington Post reason for optimism, but the effort is itself a beneficiary of the upbeat, can-do spirit which the company’s management has successfully cultivated in the age of Bezos.
The Washington Post Is A Software Company Now
fastcompany.com
Business Model
Long Term Roadmap
What, How, Why
highlighted by
Aki Yu
Developer
“What’s the most I can do with what I have right now?” This question re-focuses my energy on what I am in control of right now.
Worry is the most useless emotion
m.signalvnoise.com
Long Term Roadmap
What, How, Why
Inspiration Content
highlighted by
Aki Yu
Developer
Building a business is hard. Doing it in your small bursts of free time while you’re working a full time job is even harder, and I wish you the best of luck. It’s not easy, but it can be extremely worth it.
Finding the Energy to Work on Your Side Hustle
startups.co
Long Term Roadmap
Timeline
What, How, Why
highlighted by
Benson Shen
Copywriter
“You’re looking for three things, generally, in a person,” says Buffett. “Intelligence, energy, and integrity. And if they don’t have the last one, don’t even bother with the first two. I tell them, ‘Everyone here has the intelligence and energy—you wouldn’t be here otherwise. But the integrity is up to you. You weren’t born with it, you can’t learn it in school.”
Warren Buffett: The Three Things I Look For in a Person
farnamstreetblog.com
What, How, Why
Inspiration Content
Persona
highlighted by
Bo-Yi Wu
A united team temporarily heading in the wrong direction is much more powerful than a single individual who knows the right path.
Shipping Isn’t Everything
medium.com
Timeline
What, How, Why
Creative Brief
highlighted by
Bo-Yi Wu
Good ideas alter the power balance in relationships, that is why good ideas are always initially resisted. Good ideas come with a heavy burden. Which is why so few people have them. So few people can handle it.
The 7 (Dangerous) Signs That You’re Onto Something Big
medium.com
Brainstorm
Ethnographic Research
What, How, Why
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Investors typically don’t want to invest in companies too heavily dependent on a single individual, and will often insist on an external CEO as a condition of funding. It’s also an issue of skills: the traits and talents necessary to conceive and launch a product are often very different than those that help a business expand.
We finally have proof that visionary founders make the worst CEOs
work.qz.com
Elevator Pitch
Long Term Roadmap
What, How, Why
highlighted by
Benson Shen
Copywriter
Taking external money comes with the pressure of delivering the right metrics (in the eyes of the investors). In most cases, it’s about the number of users. If we were raising money, we would have to get as many users as we can, as fast as we can.
Our Thoughts On (Not) Raising Money
blog.bubble.is
Business Model
Long Term Roadmap
What, How, Why
highlighted by
Aki Yu
Developer
The reason Slack is defensible is its attention to detail. While the product itself is relatively simple, the design aesthetic, brand and user experience is unparalleled. You just can’t clone that. Design doesn’t just have to be a bonus on top of your features. You can use it as a point of differentiation to help you penetrate competitive markets, regardless of the size of your competitors.
Minimum Beautiful Product
blog.prototypr.io
Brand Vision
Brand Action
What, How, Why
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Just because we knew the right solution, didn’t mean that it was possible.
Building a Competitive Moat: Turning Challenges Into Advantages
backblaze.com
Pricing Strategy
What, How, Why
Cloud Storage
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The overarching goal is to build a powerful “tree” of the mind with strong and deep roots, a massive trunk, and lots of sturdy branches. We use this tree to hang the “leaves” of experience we acquire, directly and vicariously, throughout our lifetimes: the scenarios, decisions, problems, and solutions arising in any human life.
Mental Models: The Best Way to Make Intelligent Decisions (113 Models Explained)
farnamstreetblog.com
What, How, Why
User Flow
Brand Mission
highlighted by
Benson Shen
Copywriter
When I noticed what that voice inside my head is comprised of, I immediately realized that all three cores (experience, intuition and reference) are necessary, and as a designer I should listen to that voice. Now that I know where he’s coming from, I can truly trust him, blindly.
How Do You Make Design Decisions?
medium.muz.li
What, How, Why
Brainstorm
Design Principles
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
We like to think that we’re different from all those industries that judge people based on appearance, but we do the same thing, only instead of saying that people are a bad fit because they don’t wear ties, we say they’re a bad fit because they do, and instead of saying people aren’t smart enough because they don’t have the right pedigree… wait, that’s exactly the same.
When we only hire the best means we only hire the trendiest
danluu.com
What, How, Why
Long Term Roadmap
Brand Vision
highlighted by
Aki Yu
Developer
Documentation doesn’t have to be a dirty word, nor does it have to comprise a 500-page document. Instead, it helps tell a project’s story.
UX Documentation: Why, What and How
uxbooth.com
What, How, Why
Presentation
Brainstorm
highlighted by
Benson Shen
Copywriter
Agile is worthless unless it serves as a catalyst for continuous improvement. Scrum and SAFe are worthless unless they serve as a catalyst for continuous improvement.
Why Isn’t Agile Working?
hackernoon.com
What, How, Why
Scope
Inspiration Content
highlighted by
Aki Yu
Developer
The point of these exercises, it turns out, is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.
The Three-Hour Brand Sprint
library.gv.com
What, How, Why
Long Term Roadmap
Brand Personality
highlighted by
Benson Shen
Copywriter
When building products that shape the behaviour and daily habits of millions of people, we should be more conscious about how these products affect the environment.
Product Design for Sustainability
medium.com
Inspiration Content
What, How, Why
Brand Mission
highlighted by
Aki Yu
Developer
This is similar to “What problem are you solving?” but the bar is higher. What I really want to understand is what you know about the problem that everyone else doesn’t. This is usually derived from multiple conversations with customers, deep analysis of current products in the space, and often personal experience.
How to Pitch Your Company
themacro.com
What, How, Why
Long Term Roadmap
Brand Vision
highlighted by
Aki Yu
Developer
Why does one choose to use Gmail over Yahoo, Medium over Blogger — if the features are 99% the same? It’s definitely not about disrupting usability standards. It’s about that additional layer of sophistication that can only be achieved when you put enough time and brainpower into the tiniest details, the most subtle animations, the most elegant transitions – not just for the sake of creating whimsical dribbble shots.
The State of UX in 2017
uxdesign.cc
What, How, Why
Design Principles
Conversational Interface
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Companies on the other hand, generally, do absolutely nothing to promote the individuals crafting their product(s) nor publicly associate themselves with any of their employees.
Publicly credit your employees!
superted.io
What, How, Why
Long Term Roadmap
Inspiration Content
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The Web will have a profound effect on the markets and the cultures around the world: intelligent agents will either stabilise or destabilise markets; the demise of distance will either homogenise or polarise cultures; the ability to access the Web will be either a great divider or a great equaliser; the path will either lead to jealousy and hatred or peace and understanding.
I Quit Facebook—and You Should, Too
erickarjaluoto.com
User Feedback
Long Term Roadmap
What, How, Why
highlighted by
Benson Shen
Copywriter
Designing within that context completely changes the designs and the brand. It immediately aligned us around a shared thought: “This isn’t just a breast pump. This is a much bigger thing.”
Moxxly Acquired to Redesign the Breast Pump Experience
designerfund.com/
User Feedback
Information Architecture
What, How, Why
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
“We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.
Amazon’s New Customer
stratechery.com
Long Term Roadmap
What, How, Why
Brand Vision
highlighted by
Benson Shen
Copywriter
You’ll have to learn to ask questions more than you have answers. The best design is about good questions. Learn to listen, really listen to people, and embrace curiosity at every step. This will take time. You will make mistakes.
Letter to a Junior Designer
uxdesign.cc
What, How, Why
Brand Mission
Brand Vision
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
In SaaS, you don’t win by getting there first or having the best idea. You win by continually solving the problem better. When you build a feature that’s extremely popular or successful, the competition will steal it.
Why Trello Failed to Build a $1 Billion+ Business
blog.usejournal.com
Long Term Roadmap
What, How, Why
Case Studies
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
In a roadmap first team, the missing link is Iterations. Great products are born only when the core features are the team’s main focus, and iterations and improvements are part of the team’s culture. The key is adding value, and not just marking more V’s in the checklist.
The problem with ‘roadmap first’ teams
medium.com
What, How, Why
Scope
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Instead of locking into any one solution, they kept on iterating till they found the best way to solve it.
9 things that I learnt from the most successful non-tech founders
hackernoon.com
Education Content
Inspiration Content
What, How, Why
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The first thing to say is — don’t go into design for the money. It’s true that some design careers are in high demand and can be quite lucrative — but to be a successful designer, first and foremost you need to have a real belief in creating product experiences that enhance people’s lives and help solve the problems they face.
The Ultimate Guide to Becoming A Designer Without Going To Design School
blog.prototypr.io
What, How, Why
Education Content
Inspiration Content
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
No one’s stopping you from creating your own lettering club or starting a meetup or whatever you want to do in your community. No one gave me permission to create my own mini-lettering conference, but I did it. Why not? There are no rules.
Stop-Motion Animation Good Enough to Eat
http://magenta.as
What, How, Why
Moodboard
Inspiration Content
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A Product Manager is tasked with finding the most important problems and defining which of them should be solved.
What Is a Product Manager, Actually?
medium.com
What, How, Why
Stakeholders Interview
SWOT Analysis
highlighted by
Aki Yu
Developer
I’ve noticed a trend when I use it: I don’t open two-thirds of the messages I receive. I simply swipe and tap to mark as read. Now, I know that I could just unsubscribe to most of these messages, but I don’t.
Redesigning Apple’s Mail App for Myself
blog.prototypr.io
Case Studies
What, How, Why
Customer Benefit
highlighted by
Benson Shen
Copywriter
Some startups could be entirely manual at first. If you can find someone with a problem that needs solving and you can solve it manually, go ahead and do that for as long as you can, and then gradually automate the bottlenecks.
Do Things that Don't Scale
paulgraham.com
What, How, Why
Brand Vision
Brand Touchpoints
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Many companies and product teams are jumping right into product strategies that start with ML as a solution and skip over focusing on a meaningful problem to solve.
Human-Centered Machine Learning
medium.com
What, How, Why
Brand Mission
User Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Then really importantly: Don't plan your route to the top. Simply don’t plan! Your mountain has never been climbed before. You just can't know the path. Or, in corporate land, you can’t know the budget and you can’t predict when your business will succeed.
How Not To Climb a Mountain or How to Kill Your Start-Up
linkedin.com
What, How, Why
Brand Vision
Market Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Everyone has a number in mind. They have a good idea of what they can spend or they wouldn’t be shopping in public.
Jason Fried’s 13 unconventional rules for getting clients
clientgiant.us
What, How, Why
Customer Benefit
Service Features
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Remember that you’re being introduced to someone who you know is getting this type of request all the time, but has offered to help. Just ask for one thing, and ask for it in the form of a response by email.
Small asks first
davidgcohen.com
What, How, Why
User Testing
SWOT Analysis
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
It’s important to know when to say “it’s fine for now, but it won’t be fine for later.” Because moving forward is critical to getting somewhere. And, eventually, you’ll figure it all out. It’ll all work out in the end.
Faith in eventually
signalvnoise.com
Long Term Roadmap
What, How, Why
Brand Mission
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Your team needs to own its words and working agreements. I’ve seen certified Scrum Masters (and Product Managers, Engineering Managers, and Developers) use the words, but not understand the first principles at play.
Sample Product Development Flow
hackernoon.com
Scope
What, How, Why
highlighted by
Aki Yu
Developer
Now that great usability, beautiful UI, and lovely, delightful animations are a given, it’s easy for UX designers, once considered an integral part of the product strategy, to fall into pure production roles.
The Golden Age Of UX Won’t Last. Here’s How To Prepare For What’s Next
fastcodesign.com
What, How, Why
User Experience
Tracking & Analytics
highlighted by
Benson Shen
Copywriter
A serious pain-point for one person may turn out to be a serious pain-point for millions.
How Backblaze Got Started: The Problem, The Solution, and the Stuff In-Between
backblaze.com
What, How, Why
Timeline
Scope
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Work to earn the trust of the team, and commit to creating a safe environment that is friendly to taking risks, practicing our craft, and being transparent and honest
A 12-Step Program for Recovering Product Managers
hackernoon.com
Brand Manifesto
What, How, Why
Persona
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The first steps you take toward creating your start-up will ultimately determine whether it succeeds or fails.
For Early-Stage Entrepreneurs: A 5-Step Mini-Guide to Launch a Profitable Startup
medium.com
What, How, Why
Service Features
Brand Mission
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Designers who take the time to help define and understand their team’s metrics are far better equipped to drive impact than designers who aren’t thinking about them.
How do you set metrics?
medium.com
Tracking & Analytics
What, How, Why
A/B Testing
highlighted by
Benson Shen
Copywriter
You should spend the time to learn a role before you hire for it. If you don’t understand it, it’s very hard to get the right person.
How to hire
blog.samaltman.com
What, How, Why
Long Term Roadmap
Market Research
highlighted by
Bo-Yi Wu
I can't say bootstrapping works for every business and startup, but if you can afford it for the first year or two I think it's a fantastic way to build something real, learn how to make money early, and start scaling. With the cost of technology going down, bootstrapping becomes easier and easier.
Everyone wants to code, but not everyone knows how. Read how two co-founders built and grew a solution to this problem which now generates $100,000/mo.
indiehackers.com
Business Model
Brand Story
What, How, Why
highlighted by
Aki Yu
Developer
Related Knowledge
SU 001
Scope
Requirement gathering and define the objective of the project.
SU 004
Ideation
Inspiration on possible solutions for a problem.
SU 005
Brainstorm
Start individually, then brainstorm as a team.
WD 010
Landing Page
Generate more leads with landing pages and CTA.
AD 005
Native App
A native app is an application program that developed for use on a particular platform or device.
DM 003
Social Campaign
Consistent branding and voice along with crisis management.