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Large companies often lose sight of the personal interactions between their people on the floor and their customers. They often make decisions that don’t reflect the customers’ best interest.
5 Things Startups Can Learn From Digital Transformation
entrepreneur.com
Customer Benefit
Service Features
User Feedback
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
If new products and services are to positively impact our lives, they must find a gateway into our daily routines. The familiar done differently is the way to users’ minds and hearts — and sometimes their stomachs.
People Don’t Want Something Truly New, They Want the Familiar Done Differently.
nirandfar.com
Customer Benefit
Service Features
Engagement Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
You should have specific paths that guide your users through the features, and those features will help them get to what they consider ‘success’. Once you know what their end goal is, you can design your website or tool’s flow to guide them there. This is done easily by asking what your users what to achieve, what they consider success.
How to Improve the UX of Your e-Commerce Website Visitors
designmodo.com
Onboarding
Customer Benefit
User Flow
highlighted by
Benson Shen
Copywriter
Remember that business value can be generated without any involvement of the development staff: dropping the price of the product might drive sales and increase overall revenue.
Quality != Quality
qahiccupps.blogspot.com.au
Customer Benefit
Functional Specifications
Long Term Roadmap
highlighted by
Aki Yu
Developer
Innovation means never wasting time reinventing the wheel. Step back and take the long view, and you’ll see that companies like Mixpanel copied as well, taking from Kissmetrics, Omniture and Google Analytics. The reason why startups can innovate is that they’re optimized for speed. If there is a hot product in the market, it can make sense to copycat it to move faster.
Copycat Your Competitors to Take the Market
hitenism.com
Service Features
Customer Benefit
Long Term Roadmap
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Since day one the company has understood that the internet is the ultimate gadget.
Google is really good at design
theoutline.com
Long Term Roadmap
Service Features
Customer Benefit
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
In a marketplace of distraction, the company’s, products and services that can save you TIME, are going to win. That is why Amazon is a market leader. That is why Prime Now wins. They have simplified the process of buying and selling. They have saved you enormous amounts of time.
What Startups Really Sell
medium.com
Customer Benefit
Service Features
Long Term Roadmap
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A product’s features are usually highly interconnected, making it hard to know which one to choose. I’ve found it helpful to think through the user experience chronologically. Find the first, unique feature that’s highly desirable to the user and describe it in terms of inputs and outcomes.
The Art of Writing One-Sentence Product Descriptions
medium.dave-bailey.com
Copywriting
Service Features
Customer Benefit
highlighted by
Bo-Yi Wu
I’ve noticed a trend when I use it: I don’t open two-thirds of the messages I receive. I simply swipe and tap to mark as read. Now, I know that I could just unsubscribe to most of these messages, but I don’t.
Redesigning Apple’s Mail App for Myself
blog.prototypr.io
Case Studies
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Customer Benefit
highlighted by
Benson Shen
Copywriter
Virtual agents (more commonly known as chat bots), have gained impressive traction over the course of time. Previously, chatbots had trouble identifying certain phrases or regional accents, dialects or nuances.
Merging big data and AI is the next step
thenextweb.com
Chatbot
Machine Learning
Customer Benefit
highlighted by
Bo-Yi Wu
Your knowledge in interaction design, visual design, conversion, psychology, human behavior, relationship building, and communication all apply to being a designer in AI.
You can be an AI designer
uxdesign.cc
Prototype
Service Features
Customer Benefit
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Everyone has a number in mind. They have a good idea of what they can spend or they wouldn’t be shopping in public.
Jason Fried’s 13 unconventional rules for getting clients
clientgiant.us
What, How, Why
Customer Benefit
Service Features
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Designers help artificial intelligence make meaning of user inputs and the implicit signals associated with those inputs. On top of the AI understanding the whats, we decipher the whys from the users’ point of view.
Design makes AI smarter
uxdesign.cc
User Flow
Customer Benefit
Brand Core Values
highlighted by
Aki Yu
Developer
Words are really important because the graphics don’t make sense sometimes.
Why your design team should hire a writer
medium.com
Copywriting
Service Features
Customer Benefit
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Onlyness is by far the most powerful test of a strategic position. Brands need strong positioning because customers have choices—if you don’t stand out, you lose. To win the positioning game, you have to answer one simple question: What makes you the “only?"
Your “Onliness” Statement
smallandmightymarketing.com
Onliness Statement
Service Features
Customer Benefit
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
DM 001
Service Features
The functions provided by your product and service.
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
RA 011
User Research
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DM 003
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AD 005
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A native app is an application program that developed for use on a particular platform or device.
WD 010
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