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Case Studies
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Related Knowledge
Brand Logo
Brand Narrative
Social Campaign
Conversion Rate
Post Timing
Hashtags
Think explicitly. Revisit how much evidence your assumptions have.
Designing UX In An App For People With Disabilities — Case Study
uxstudioteam.com
Case Studies
Usability Test
User Research
highlighted by
Benson Shen
Copywriter
We had a period of two years when I did not see my relatives and friends. I even forgot how they look like. Indeed I was dropped out of society, but it is one of the sacrifices you make if you want to achieve something, especially here in Silicon Valley where the competition is high. But then company started to grow, our schedule harmonized. Now we did not work 70–80 hours per week anymore.
WhatsApp co-founder Jan Koum: “Most of startup ideas are absolutely stupid”
hackernoon.com
Brand Story
Case Studies
Behind the Scene
highlighted by
Benson Shen
Copywriter
Over the past decade, the amount of attention given to readability studies by typeface designers has yielded either bland and conservative results, or overwrought “solutions.” This is more pronounced in screen typefaces than those made for print media, where common pitfalls include overly simplified shapes, “friendly” letters, and facile tricks like unnecessarily upright italics.
Spectral: A New Screen-First Typeface
design.google
Font
Behind the Scene
Case Studies
highlighted by
Benson Shen
Copywriter
System design and Service design will become more popular and be spreading to every industry. Designers should care about whole system where the product is placed and how multiple users interact with it. AI can replace some part of legacy user interface, but designers still draw a big picture of how AI can interact with users.
Creating Interactions of the Future with ProtoPie and How They Built It
digitalcomputerarts.com
Prototype
Case Studies
Presentation
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
I felt if you showed how the technology works to make something better, tangibly better for people, it’s a big thing.
Everyone’s Mad at Google and Sundar Pichai Has to Fix It
bloomberg.com
Brand Story
Inspiration Content
Case Studies
highlighted by
Benson Shen
Copywriter
The average online company, such as an e-commerce store, might have to pay upwards of $200 or even $300 in order to acquire one new customer via traditional marketing and advertising. To put that into perspective, try and imagine Dropbox and Instagram each paying anywhere from $40 billion to $60 billion in order to accumulate their user bases of 200 million people!
How to Grow Your Startup with “Viral Loops”
medium.com
Case Studies
User Journey
Email Opens & Clicks
highlighted by
Aki Yu
Developer
In SaaS, you don’t win by getting there first or having the best idea. You win by continually solving the problem better. When you build a feature that’s extremely popular or successful, the competition will steal it.
Why Trello Failed to Build a $1 Billion+ Business
blog.usejournal.com
Long Term Roadmap
What, How, Why
Case Studies
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Help us understand what links us, not what divides us—bring people together and break down the walls we (or others) have put around ourselves.
News, in context.
axiomzen.co
Gesture
Design Principles
Case Studies
highlighted by
Aki Yu
Developer
Design patterns are reusable solutions to common problems. They greatly speed up the design process, giving designers a common vocabulary of UI paradigms to work with.
Design principles: choosing the right patterns
blog.intercom.com
Design Principles
UI Pattern
Case Studies
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
In this time map, we preserve the direction of each point, relative to the user. But the visual distance from that center point is determined by the time it takes to get there, whether driving, biking, or on foot.
A new kind of map: it’s about time
blog.mapbox.com
Case Studies
Infographics
Quantitative Research
highlighted by
Bo-Yi Wu
I believe that in design it is better to have something which is slightly ugly but has character than something that is overly bland.
Don’t Be Afraid of the Ugly
medium.com
Brand Typography
Typefaces
Case Studies
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
I’ve noticed a trend when I use it: I don’t open two-thirds of the messages I receive. I simply swipe and tap to mark as read. Now, I know that I could just unsubscribe to most of these messages, but I don’t.
Redesigning Apple’s Mail App for Myself
blog.prototypr.io
Case Studies
What, How, Why
Customer Benefit
highlighted by
Benson Shen
Copywriter
But if you did your due diligence in the early stages, you actually have little to fear. The storm will pass. Good data doesn’t lie.
Haters gonna hate: what we can learn from Facebook’s 2006 news feed redesign
medium.freecodecamp.org
Case Studies
User Research
A/B Testing
highlighted by
Aki Yu
Developer
More palettes created by users = lower quality and less-curated collection.
Color Hunt: Behind The Scenes
medium.com
Behind the Scene
Case Studies
Color Palette
highlighted by
Benson Shen
Copywriter
Uber, I believe, can and should get to a point where its users don’t even notice that they are booking a cab. It should just happen like a habit, without any conscious effort whenever they need it.
Take me Home, Uber
medium.com
Case Studies
Functional Specifications
User Experience
highlighted by
Benson Shen
Copywriter
Related Knowledge
BD 001
Brand Logo
The combination of the symbol and wordmark.
BX 013
Brand Narrative
Usually open-ended and invite the reader to become engaged, participate, and personalize an idea.
DM 003
Social Campaign
Consistent branding and voice along with crisis management.
DM 015
Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
DM 019
Post Timing
Optimum timing for posting social posts.
DM 011
Hashtags
Keep them short and make your target audiences easier to find and follow discussions.