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UX 003
User Experience
It refers to a person's emotions and attitudes about using a particular product, system or service.
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Related Knowledge
User Journey
User Flow
A/B Testing
Call-to-action Button (CTA)
Information Architecture
Mockups
The human brain’s capacity doesn’t change from one year to the next, so the insights from studying human behaviour have a very long shelf life. What was difficult for user twenty years ago continues to be difficult today
10 Small Design Mistakes We Still Make
uxplanet.org
User Experience
Onboarding
Tooltips
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A user’s understanding of an icon is based on previous experience. Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity
Icon Usability
nngroup.com
Brand Iconography
Brand Symbol
User Experience
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
It’s hard to get enterprises to make major spend commitments to new categories that aren’t replacing existing budget lines.
An inside look at Bessemer Venture Partners’ investment process for Twilio
techcrunch.com
Brand Vision
User Experience
Pricing Strategy
highlighted by
Bo-Yi Wu
Programmers tend to assume that end users have sufficient background and context -- because themselves do. But in fact, end users know a tiny fraction of what you know about your own API and its implementation.
User experience design for APIs
blog.keras.io
Application Programming Interface (API)
Third-party Integration
User Experience
highlighted by
Bo-Yi Wu
When a button has the hand cursor, it subtly suggests that the user is interacting with a link when they’re not. If you want to give visual feedback when the user hovers, you can do so with other style changes such as background colour.
Buttons Shouldn’t Have a Hand Cursor
blog.marvelapp.com
A/B Testing
User Experience
Web Accessibility
highlighted by
Benson Shen
Copywriter
Now that great usability, beautiful UI, and lovely, delightful animations are a given, it’s easy for UX designers, once considered an integral part of the product strategy, to fall into pure production roles.
The Golden Age Of UX Won’t Last. Here’s How To Prepare For What’s Next
fastcodesign.com
What, How, Why
User Experience
Tracking & Analytics
highlighted by
Benson Shen
Copywriter
Uber, I believe, can and should get to a point where its users don’t even notice that they are booking a cab. It should just happen like a habit, without any conscious effort whenever they need it.
Take me Home, Uber
medium.com
Case Studies
Functional Specifications
User Experience
highlighted by
Benson Shen
Copywriter
Related Knowledge
RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
RA 008
User Flow
The steps a user performs to complete a task.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.
DM 020
Call-to-action Button (CTA)
Creating a feeling of urgency or scarcity is an effective trick to convert your visitors into leads.
UX 001
Information Architecture
The visual representation of the information hierarchy.
AD 004
Mockups
Create hi-fi visual design according to the flow and information architecture.