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BX 006
Brand Vision
To clarify the 'why' and 'how' of your brand.
Explore Resources
Knowledge Brief
Prepared by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
Brand Purpose
Customer Benefit
Brand Positioning
Brand Architecture
Brand Mission
Service Features
What you should be looking for to make your teams better is diversity of backgrounds and life experiences. Hire people across every privilege spectrum, because that is what actually gets you diverse perspectives and understandings of people’s needs.
Open Letter To Tech Companies: Please Raise Your Bar
productmatters.design
Hiring
Brand Vision
Brand Character
highlighted by
Aki Yu
Developer
It’s hard to get enterprises to make major spend commitments to new categories that aren’t replacing existing budget lines.
An inside look at Bessemer Venture Partners’ investment process for Twilio
techcrunch.com
Brand Vision
User Experience
Pricing Strategy
highlighted by
Bo-Yi Wu
What you need to know about the next piece is contained in the last piece.
10x Not 10%
library.gv.com
Long Term Roadmap
Brand Vision
Customer Insights
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Patreon is still too new and too small to judge its total impact, its long-term prospects, or who it might end up appealing to. Because donations are recurring, it’s somewhat easier to project earnings for Patreon than for one-off crowdfunding sites, which has made it a safer bet for some investors.
Inside Patreon, the economic engine of internet culture
theverge.com
Brand Story
Business Model
Brand Vision
highlighted by
Aki Yu
Developer
Always include retention as something you look at because it speaks to whether your product is valuable enough for people to come back to.
The 4 Stages of 0->1 Products
medium.com
Retention
Brand Vision
Tracking & Analytics
highlighted by
Bo-Yi Wu
Code is meaningless if nobody knows about your product. Code is meaningless if the IRS comes and throws you in jail because you didn't do your taxes. Code is meaningless if you get sued because you didn't bother having a software license created by a lawyer.
Code: It's Trivial
blog.codinghorror.com
Brand Vision
Web Accessibility
Loading Speed
highlighted by
Aki Yu
Developer
Your vision should inspire people to take specific action. Join your company. Become a customer. Partner with you. The biggest mistake people make when defining vision is to talk about their product.
Don’t make this mistake with your vision
be.helpful.com
Brand Vision
Brand Mission
Design Principles
highlighted by
Aki Yu
Developer
The reason Slack is defensible is its attention to detail. While the product itself is relatively simple, the design aesthetic, brand and user experience is unparalleled. You just can’t clone that. Design doesn’t just have to be a bonus on top of your features. You can use it as a point of differentiation to help you penetrate competitive markets, regardless of the size of your competitors.
Minimum Beautiful Product
blog.prototypr.io
Brand Vision
Brand Action
What, How, Why
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
New technologies come with many unknowns, creating a need for establishing best practices, standards, and design patterns. It’s assumed that this is why UX designers will have long-term job security in the coming years. There will always be a need for designers employing user-centered design techniques to put warmth into products.
New Realities: VR, AR, MR, and the Future of Design
toptal.com
Inspiration Content
Brand Vision
Long Term Roadmap
highlighted by
Aki Yu
Developer
We like to think that we’re different from all those industries that judge people based on appearance, but we do the same thing, only instead of saying that people are a bad fit because they don’t wear ties, we say they’re a bad fit because they do, and instead of saying people aren’t smart enough because they don’t have the right pedigree… wait, that’s exactly the same.
When we only hire the best means we only hire the trendiest
danluu.com
What, How, Why
Long Term Roadmap
Brand Vision
highlighted by
Aki Yu
Developer
This is similar to “What problem are you solving?” but the bar is higher. What I really want to understand is what you know about the problem that everyone else doesn’t. This is usually derived from multiple conversations with customers, deep analysis of current products in the space, and often personal experience.
How to Pitch Your Company
themacro.com
What, How, Why
Long Term Roadmap
Brand Vision
highlighted by
Aki Yu
Developer
A brand’s ability to produce disruptive marketing is not restricted to big budgets or big-name agencies; it’s the firm’s willingness to take on risk.
5 Lessons the Fast-Food Industry Can Teach Brands About Disruption
adweek.com
Brand Vision
Brand Archetypes
User Journey
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
“We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.
Amazon’s New Customer
stratechery.com
Long Term Roadmap
What, How, Why
Brand Vision
highlighted by
Benson Shen
Copywriter
You’ll have to learn to ask questions more than you have answers. The best design is about good questions. Learn to listen, really listen to people, and embrace curiosity at every step. This will take time. You will make mistakes.
Letter to a Junior Designer
uxdesign.cc
What, How, Why
Brand Mission
Brand Vision
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Some startups could be entirely manual at first. If you can find someone with a problem that needs solving and you can solve it manually, go ahead and do that for as long as you can, and then gradually automate the bottlenecks.
Do Things that Don't Scale
paulgraham.com
What, How, Why
Brand Vision
Brand Touchpoints
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
For a Product Manager, you can get really good at the tactical stuff: requirements gathering, prioritization, sprint management. However if you can’t think strategically, you will be hampered when developing a long-term product vision, avoiding the feature factory, and getting executive buy-in on new product ideas.
WTF is Strategy?
hackernoon.com
Brand Mission
Brand Vision
Brand Core Values
highlighted by
Aki Yu
Developer
Then really importantly: Don't plan your route to the top. Simply don’t plan! Your mountain has never been climbed before. You just can't know the path. Or, in corporate land, you can’t know the budget and you can’t predict when your business will succeed.
How Not To Climb a Mountain or How to Kill Your Start-Up
linkedin.com
What, How, Why
Brand Vision
Market Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Once you’ve shifted from “interesting project” to “company” mode, be decisive and act quickly. Instead of thinking about making a decision over the course of week, think about making it in an hour, and getting it done in the next hour.
Startup advice, briefly
blog.samaltman.com
Long Term Roadmap
Ideation
Brand Vision
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 005
Brand Purpose
The reason for a brand to exist besides making money.
DM 002
Customer Benefit
The benefit you want customers to associate with your brand & product.
BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
BX 002
Brand Architecture
The big picture of how the business is structured. It is the high-level vision, not tactics.
BX 007
Brand Mission
To clarify the 'what' and 'who' of your brand.
DM 001
Service Features
The functions provided by your product and service.