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Brainstorm unique action terms or gestures of your brand, eg. like, tweet, pin.
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The reason Slack is defensible is its attention to detail. While the product itself is relatively simple, the design aesthetic, brand and user experience is unparalleled. You just can’t clone that. Design doesn’t just have to be a bonus on top of your features. You can use it as a point of differentiation to help you penetrate competitive markets, regardless of the size of your competitors.
Minimum Beautiful Product
blog.prototypr.io
Brand Vision
Brand Action
What, How, Why
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Even if your animations were initially created without a plan, bringing them together in a cohesive, documented system can help you update and build on what you have in an intentional and brand-supporting way.
Integrating Animation into a Design System
alistapart.com
Brand Action
Animation
Brand Tone
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
UX 010
Design Principles
Find out the design keywords based on the value your product provided.
RA 005
Visual Research
Don’t just find something nice as a reference. Do research based on the desired design style.
AD 003
Gesture
Always start with considering the neutral position of the hand.
AD 004
Mockups
Create hi-fi visual design according to the flow and information architecture.
WD 010
Landing Page
Generate more leads with landing pages and CTA.