BX 008

Brand Core Values

Words that communicate the beliefs of a brand stand for.

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Related Knowledge

Brand Positioning
Brand Mission
Brand Vision
Service Features
Customer Benefit
Brand Voice
For a Product Manager, you can get really good at the tactical stuff: requirements gathering, prioritization, sprint management. However if you can’t think strategically, you will be hampered when developing a long-term product vision, avoiding the feature factory, and getting executive buy-in on new product ideas.
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Designers help artificial intelligence make meaning of user inputs and the implicit signals associated with those inputs. On top of the AI understanding the whats, we decipher the whys from the users’ point of view.
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Related Knowledge

BX 004

Brand Positioning

Use as an internal statement of strategy to guide external implementation.

BX 007

Brand Mission

To clarify the 'what' and 'who' of your brand.

BX 006

Brand Vision

To clarify the 'why' and 'how' of your brand.

DM 001

Service Features

The functions provided by your product and service.

DM 002

Customer Benefit

The benefit you want customers to associate with your brand & product.

BX 018

Brand Voice

Voice is everything that encompasses your brand's personality