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BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
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Related Knowledge
Brand Positioning
Brand Mission
Brand Vision
Service Features
Customer Benefit
Brand Voice
For a Product Manager, you can get really good at the tactical stuff: requirements gathering, prioritization, sprint management. However if you can’t think strategically, you will be hampered when developing a long-term product vision, avoiding the feature factory, and getting executive buy-in on new product ideas.
WTF is Strategy?
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Brand Mission
Brand Vision
Brand Core Values
highlighted by
Aki Yu
Developer
Designers help artificial intelligence make meaning of user inputs and the implicit signals associated with those inputs. On top of the AI understanding the whats, we decipher the whys from the users’ point of view.
Design makes AI smarter
uxdesign.cc
User Flow
Customer Benefit
Brand Core Values
highlighted by
Aki Yu
Developer
Related Knowledge
BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
BX 007
Brand Mission
To clarify the 'what' and 'who' of your brand.
BX 006
Brand Vision
To clarify the 'why' and 'how' of your brand.
DM 001
Service Features
The functions provided by your product and service.
DM 002
Customer Benefit
The benefit you want customers to associate with your brand & product.
BX 018
Brand Voice
Voice is everything that encompasses your brand's personality