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Brand Voice
Voice is everything that encompasses your brand's personality
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Related Knowledge
Brand Personality
Brand Core Values
Persona
Brand Narrative
Social Media Marketing (SMM)
Tooltips
Emojis are a fascinating evolution of digital language and - crucially - becoming more and more integrated into our favourite “formal” tone of voice channel: email.
11 Email Expert Predictions for 2018
taxiforemail.com
Email Campaign
Brand Voice
Conversion Rate
highlighted by
Benson Shen
Copywriter
Consumers want the companies they support to harness their power for good, not lay back and let injustices happen.
Why It’s Critical Brands Take a Stand on Tough Social Issues
adweek.com
Brand Voice
Hashtags
Social Campaign
highlighted by
Benson Shen
Copywriter
Before anything gets produced, there is usually a good idea of what the big picture will look like. In the end, there are so many intangible thoughts and decisions that the actual design output is the small part of the job.
A visual identity is more than its assets.
medium.com
Brand Guideline
Brand Visual Identity
Brand Voice
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A visceral reaction to product design is not that important when judging its effectiveness. Instead, a digital product brand (like any brand) should be judged on how well it serves the stated business goals.
Dropbox’s rebrand will probably be successful whether you like the design or not
medium.com
Brand Audit
Brand Voice
Brand Identity
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The thing is that everyone loves it when people use their language when speaking to them. Hearing familiar words and understanding the message right away makes us feel comfortable. It gives us the sense that the other side has good intentions and understands us.
People Who Speak the Right Language Win
latenightcoding.co
Copywriting
Brand Tone
Brand Voice
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Forget spell check and focus on the art of communication at its core, it’s about understanding how people think and how to make them feel a certain way. Words can do that. Language does that.
Why we need writers: Better products, services, and companies
blog.prototypr.io
Copywriting
Brand Voice
Brand Tone
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
What’s the difference between voice and tone? Think of it this way: You have the same voice all the time, but your tone changes. You might use one tone when you're out to dinner with your closest friends, and a different tone when you're in a meeting with your boss.
Voice and Tone | MailChimp Content Style Guide
styleguide.mailchimp.com
Brand Voice
Brand Tone
Brand Archetypes
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 016
Brand Personality
Express your personality through tone and imagery.
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
RA 006
Persona
Create user profiles based on available data and user interviews.
BX 013
Brand Narrative
Usually open-ended and invite the reader to become engaged, participate, and personalize an idea.
DM 007
Social Media Marketing (SMM)
Pay attention to social referrals and use demographics to drive quality traffic.
UX 018
Tooltips
A good tooltip is one that the user doesn't notice. It helps a user get the job done and then gets out of the way.