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BX 003
Brand Audit
Perform assessment based on the examination of the brand's current position in the market.
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Related Knowledge
Market Research
Brand Positioning
Stakeholders Interview
SWOT Analysis
Brand Architecture
Survey
A visceral reaction to product design is not that important when judging its effectiveness. Instead, a digital product brand (like any brand) should be judged on how well it serves the stated business goals.
Dropbox’s rebrand will probably be successful whether you like the design or not
medium.com
Brand Audit
Brand Voice
Brand Identity
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Evolving a brand design system that contains hundreds of products relies on a million small, incremental changes along the way — we snip a branch here and there, and guide the tree to grow in our desired direction over time. While it’s easy to get lost in the details, everything we learn in the process carries us through to the next iteration, and the next one after that.
Redesigning Adobe’s File Type Icon System Language
medium.com
Brand Audit
App Icons
Brand Iconography
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
With victory often comes complacency, and in Apple’s case, that complacency comes in the form of design without thought, a self-congratulatory sense of your gadget stores as “town squares,” and an increasing lack of concern for what is coming next. In technology, that next thing is always the one that breaks you.
Apple is really bad at design
theoutline.com
Long Term Roadmap
Brand Audit
Brand Story
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
RA 001
Stakeholders Interview
Uncover the varied business needs and motivations.
RA 002
SWOT Analysis
To evaluate how you are doing and what your options are.
BX 002
Brand Architecture
The big picture of how the business is structured. It is the high-level vision, not tactics.
RA 010
Survey
A list of questions aimed at extracting specific data from a particular group of people.