A visceral reaction to product design is not that important when judging its effectiveness. Instead, a digital product brand (like any brand) should be judged on how well it serves the stated business goals.Dropbox’s rebrand will probably be successful whether you like the design or not
Evolving a brand design system that contains hundreds of products relies on a million small, incremental changes along the way — we snip a branch here and there, and guide the tree to grow in our desired direction over time. While it’s easy to get lost in the details, everything we learn in the process carries us through to the next iteration, and the next one after that.Redesigning Adobe’s File Type Icon System Language
With victory often comes complacency, and in Apple’s case, that complacency comes in the form of design without thought, a self-congratulatory sense of your gadget stores as “town squares,” and an increasing lack of concern for what is coming next. In technology, that next thing is always the one that breaks you.Apple is really bad at design
