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BD 012
Brand Iconography
Icons should be simple, easy to understand, and universal.
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Related Knowledge
Brand Core Values
Design Principles
Visual Research
Brand Guideline
Brand Color
Brand Typography
A user’s understanding of an icon is based on previous experience. Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity
Icon Usability
nngroup.com
Brand Iconography
Brand Symbol
User Experience
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Evolving a brand design system that contains hundreds of products relies on a million small, incremental changes along the way — we snip a branch here and there, and guide the tree to grow in our desired direction over time. While it’s easy to get lost in the details, everything we learn in the process carries us through to the next iteration, and the next one after that.
Redesigning Adobe’s File Type Icon System Language
medium.com
Brand Audit
App Icons
Brand Iconography
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
UX 010
Design Principles
Find out the design keywords based on the value your product provided.
RA 005
Visual Research
Don’t just find something nice as a reference. Do research based on the desired design style.
BD 015
Brand Guideline
These are the brand standards that people should not break.
BD 010
Brand Color
Owning a color is one of the fastest ways to create a recognizable identity.
BD 009
Brand Typography
Be cautious when choosing free fonts for your brand.