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BD 009
Brand Typography
Be cautious when choosing free fonts for your brand.
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Related Knowledge
Brand Core Values
Design Principles
Visual Research
Typefaces
Font
Typographic Hierarchy
Can typography encourage long-form reading—not just scanning? What are the most exciting areas of cutting-edge experimentation in typographic technology and digital layout, and what new skills will we need to design tomorrow’s web content?
Web Typography & Layout: Past, Present, and Future
alistapart.com
Brand Typography
Font
Web Font
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Helvetica’s expensive licensing fees meant that not all of IBM’s employees had access to the font. Now all 380,000 people will be able to use and see the same typeface. IBM is also making the font free for anyone in the world to download, but the final version won’t be released until early 2018.
Why IBM Created Its Own Typeface After A Century Without One
fastcodesign.com
Budget
Typefaces
Brand Typography
highlighted by
Benson Shen
Copywriter
Typography is the appearance and arrangement of type. Each word or paragraph lives in a grid system—creating helpful alignments, harmonious relationships and clear organizations. Typography should reflect careful choices in size, placement, and weight to create useful hierarchies to guide users through the content.
IBM Type - Design
ibm.github.io
Font Pairing
Brand Typography
Typefaces
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Repetition breeds familiarity. It has the ability to make things feel as if they belong together. It gives the feeling that someone has thought it all out, like it’s part of the plan.
8-Point Grid: Vertical Rhythm
builttoadapt.io
Brand Typography
Typographic Hierarchy
Usability Test
highlighted by
Bo-Yi Wu
Postpone drawing the actual outline until you have an idea where it is. Just drawing any line isn’t going to make it the right one. Better to ignore drawing the contour altogether and focus on proportion, contrast, weight, the white shapes as well as the black shape
Getting Started With Type Design: A Personal Journey
creativereview.co.uk
Typography
Typefaces
Brand Typography
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
I believe that in design it is better to have something which is slightly ugly but has character than something that is overly bland.
Don’t Be Afraid of the Ugly
medium.com
Brand Typography
Typefaces
Case Studies
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
For instance, Li-shu is one kind of calligraphy style; it was often found carved on stone from the Han Dynasty, so it is usually used to express seriousness, but it may also make things feel a bit old.
Branding across cultures : How to Pair Latin and Kanji type
medium.com
Font Pairing
Typefaces
Brand Typography
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
In order for information to be displayed efficiently on every platform, in every environment, Samsung have developed a large range of weights, and this range of weights enables expressive design and contrast for emphasis.
SamsungOne, the New Universal Typeface for Samsung
news.samsung.com
Typographic Hierarchy
Typefaces
Brand Typography
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
UX 010
Design Principles
Find out the design keywords based on the value your product provided.
RA 005
Visual Research
Don’t just find something nice as a reference. Do research based on the desired design style.
TP 002
Typefaces
The entire design set for a group of fonts, aka font family.
TP 003
Font
The atomic unit of a typeface.
TP 004
Typographic Hierarchy
The order in which you read your information based on typeface, scale, position and style.