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TP 003
Font
The atomic unit of a typeface.
Explore Resources
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Related Knowledge
Moodboard
Brand Personality
Market Research
Typographic Hierarchy
Web Font
Font Pairing
Can typography encourage long-form reading—not just scanning? What are the most exciting areas of cutting-edge experimentation in typographic technology and digital layout, and what new skills will we need to design tomorrow’s web content?
Web Typography & Layout: Past, Present, and Future
alistapart.com
Brand Typography
Font
Web Font
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Over the past decade, the amount of attention given to readability studies by typeface designers has yielded either bland and conservative results, or overwrought “solutions.” This is more pronounced in screen typefaces than those made for print media, where common pitfalls include overly simplified shapes, “friendly” letters, and facile tricks like unnecessarily upright italics.
Spectral: A New Screen-First Typeface
design.google
Font
Behind the Scene
Case Studies
highlighted by
Benson Shen
Copywriter
Related Knowledge
RA 021
Moodboard
Moodboard help to link aesthetics to feelings.
BX 016
Brand Personality
Express your personality through tone and imagery.
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
TP 004
Typographic Hierarchy
The order in which you read your information based on typeface, scale, position and style.
TP 012
Web Font
Make sure to take care of font loading, font delivery, and font rendering in the code.
TP 005
Font Pairing
Contrast is the key. Don't pair two similar fonts.