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BX 016
Brand Personality
Express your personality through tone and imagery.
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Related Knowledge
Brand Core Values
Brand Positioning
Stakeholders Interview
Service Features
Brand Mission
Brand Imagery
The personality of the chatbot is one of the most important points to take into account if we want our assistant to succeed. I always start researching who our early adopter will be and in which situation they will be talking to the chatbot. Once that I got a clear picture, I tailor-make a personality that fits perfectly with the user and with the specific situation.
Design Framework for Chatbots
chatbotsmagazine.com
Brand Personality
User Flow
Chatbot
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The point of these exercises, it turns out, is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.
The Three-Hour Brand Sprint
library.gv.com
What, How, Why
Long Term Roadmap
Brand Personality
highlighted by
Benson Shen
Copywriter
“What I discovered building a chatbot was that I could actually convey something that a traditional personal website never could, which is my character and personality,” he says. In other words, he created a virtual surrogate of himself. In the context of a personal website, a chatbot is a perfect fit, because the people who visit personal websites want to get to know you. And well-designed chatbots are the best way to do that.
Are Chatbots Really The Future Of Web Design?
fastcodesign.com
Chatbot
Brand Personality
Conversational Interface
highlighted by
Bo-Yi Wu
“People love messing with robots, but on the other hand, people constantly send nice notes to Amy,” Kelsey says. “The software must be doing a good job, because people know it’s a robot, but still feel the need to say ‘thank you.’”
The Next Phase Of UX: Designing Chatbot Personalities
fastcodesign.com
Chatbot
Conversational Interface
Brand Personality
highlighted by
Benson Shen
Copywriter
One of the things that really helps me when creating album art is getting some sense of identity as soon as possible. As I was working on covers, I also created a number of logos — some based on legacy and some deviating from legacy.
Design Process Behind MUTEMATH’s Play Dead
medium.com
Brand Pattern
Brand Personality
Brand Tone
highlighted by
Benson Shen
Copywriter
Related Knowledge
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
RA 001
Stakeholders Interview
Uncover the varied business needs and motivations.
DM 001
Service Features
The functions provided by your product and service.
BX 007
Brand Mission
To clarify the 'what' and 'who' of your brand.
BD 006
Brand Imagery
Consider the depth of meaning that images can add to the brand identity.