BD 007

Brand Pattern

Patterns should be used sparingly and without visual conflict.

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Related Knowledge

Brand Core Values
Design Principles
Visual Research
Brand Guideline
Brand Color
Brand Typography
One of the things that really helps me when creating album art is getting some sense of identity as soon as possible. As I was working on covers, I also created a number of logos — some based on legacy and some deviating from legacy.
Design Process Behind MUTEMATH’s Play Dead
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Brand Pattern
Brand Personality
Brand Tone
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Related Knowledge

BX 008

Brand Core Values

Words that communicate the beliefs of a brand stand for.

UX 010

Design Principles

Find out the design keywords based on the value your product provided.

RA 005

Visual Research

Don’t just find something nice as a reference. Do research based on the desired design style.

BD 015

Brand Guideline

These are the brand standards that people should not break.

BD 010

Brand Color

Owning a color is one of the fastest ways to create a recognizable identity.

BD 009

Brand Typography

Be cautious when choosing free fonts for your brand.