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BD 007
Brand Pattern
Patterns should be used sparingly and without visual conflict.
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Brand Core Values
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Visual Research
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Brand Color
Brand Typography
One of the things that really helps me when creating album art is getting some sense of identity as soon as possible. As I was working on covers, I also created a number of logos — some based on legacy and some deviating from legacy.
Design Process Behind MUTEMATH’s Play Dead
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Brand Pattern
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Related Knowledge
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
UX 010
Design Principles
Find out the design keywords based on the value your product provided.
RA 005
Visual Research
Don’t just find something nice as a reference. Do research based on the desired design style.
BD 015
Brand Guideline
These are the brand standards that people should not break.
BD 010
Brand Color
Owning a color is one of the fastest ways to create a recognizable identity.
BD 009
Brand Typography
Be cautious when choosing free fonts for your brand.