We wanted the new Adobe style to be beautiful, ownable, and scalable. While beautiful is subjective, and ownability can come through consistency, scalability was the most important quality to focus on, since we have such a large product offering.Designing Adobe’s Evolving Brand System
While there are an increasing number of good color palettes out there, not all of them are applicable to charts and data visualizations. Our approach to visualization color palettes is to make natural gradients that vary in both hue and brightness. By doing this, our palettes are accessible by people who are color blind, obvious for others, and works with anywhere from one to twelve data series.Finding the Right Color Palettes for Data Visualizations
The purpose of adding blue, in this case, is convincing the user of its credibility. Technology brands like Dell, IBM, Intel, AT&T and PayPal take advantage of blue’s trustworthy message; they create products that people rely on day after day.The Most Important Color In UI Design
