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BX 002
Brand Architecture
The big picture of how the business is structured. It is the high-level vision, not tactics.
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Related Knowledge
Brand Vision
Brand Naming
Service Features
Brand Touchpoints
Brand Positioning
Brand Mission
We wanted the new Adobe style to be beautiful, ownable, and scalable. While beautiful is subjective, and ownability can come through consistency, scalability was the most important quality to focus on, since we have such a large product offering.
Designing Adobe’s Evolving Brand System
blog.prototypr.io
Brand Architecture
Brand Visual Identity
Brand Color
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
BX 006
Brand Vision
To clarify the 'why' and 'how' of your brand.
BX 028
Brand Naming
Make sure you can trademark the name.
DM 001
Service Features
The functions provided by your product and service.
BX 015
Brand Touchpoints
Try to achieve consistent communication at every touchpoint.
BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
BX 007
Brand Mission
To clarify the 'what' and 'who' of your brand.