Clearly communicating a brand's purpose, objectives and how it plans to serve its audience is the first step in branding. Your mission statement will be key in every other aspect of your branding process as well- giving readers an idea of what your business does and who it serves. This statement may shift over time as the company grows and redefines its goals, but should always stay true to those original intentions!
A clear mission statement will help you identify your target audience. Defining a mission statement can act as an elevator pitch when presenting your brand to a new audience, and it can also be used to determine whether the projects you work on align with what is most important for your company goal.
For employees, following the guidelines of this kind of mission statement could make all their decisions easier while they are in communication or working on behalf of the organization. Lastly, presenting this kind of information about yourself would likely prove highly beneficial if you were trying to find partners or investors because they would see how much value there is in partnering up with someone who has such strong values and goals that tie back into their own business plans as well!
The overarching goal is to build a powerful “tree” of the mind with strong and deep roots, a massive trunk, and lots of sturdy branches. We use this tree to hang the “leaves” of experience we acquire, directly and vicariously, throughout our lifetimes: the scenarios, decisions, problems, and solutions arising in any human life.Mental Models: The Best Way to Make Intelligent Decisions (113 Models Explained)
The main learning I discovered is that if your team can find strong design principles to agree on, it will make your team more efficient. The more values you agree on, the more efficient you’ll become and the less communication will be necessary in order to achieve your goals together.One Year Designing at WhatsApp
For a Product Manager, you can get really good at the tactical stuff: requirements gathering, prioritization, sprint management. However if you can’t think strategically, you will be hampered when developing a long-term product vision, avoiding the feature factory, and getting executive buy-in on new product ideas.WTF is Strategy?
