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RA 011
User Research
Focuses on understanding user needs, behaviours, and motivations.
Explore Resources
Knowledge Brief
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Related Knowledge
Scope
SWOT Analysis
Target Audiences
User Flow
User Journey
Wireframes
Think explicitly. Revisit how much evidence your assumptions have.
Designing UX In An App For People With Disabilities — Case Study
uxstudioteam.com
Case Studies
Usability Test
User Research
highlighted by
Benson Shen
Copywriter
Wireframing and visual design should be one of the last steps, preceded by extensive research and understanding target users’ needs. The aspect of the most importance is actually invisible.
UX missing piece
blog.prototypr.io
User Research
Stakeholders Interview
User Flow
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
An unpredictable reward schedule is one of the basic mechanics in poker machines, and indeed many games. Because the time until a reward is given is uncertain, it keeps people interested in playing and therefore keeps them playing longer. Poker machine manufacturers refer to this as increasing the 'time on device'.
Hooked: how pokies are designed to be addictive
theguardian.com
User Journey
User Research
Data Model
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
People can behave differently in user research than they do in real life. We need to be conscious of the way we design and run user research sessions and the way we interpret the results to take real-life behavior into account—and avoid interpretations that lead to a lot of unnecessary work and a negative impact on the user experience.
What the Failure of New Coke Can Teach Us About User Research And Design
alistapart.com
A/B Testing
User Research
Ethnographic Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Developing good abstractions, notations, visualizations, and so forth, is improving the user interfaces for ideas. This helps both with understanding ideas for the first time and with thinking clearly about them. Conversely, if we can’t explain an idea well, that’s often a sign that we don’t understand it as well as we could.
Research Debt
distill.pub
Market Research
User Research
Visual Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Real change requires asking the right questions before rushing to come up with an answer. Innovation takes hold when a new idea fits into existing habits like a key into a lock.
Design in the Age of Anxiety
muledesign.com
Ethnographic Research
Stakeholders Interview
User Research
highlighted by
Bo-Yi Wu
Don’t take the conclusion presented at face value without understanding the research that was done.
Flat Design: Why you should question Nielsen Norman’s research on the trendy design style.
medium.com
Visual Research
User Research
Survey
highlighted by
Aki Yu
Developer
If they’re engaged, what they tell you will be more natural, your insights will be deeper and learnings more nuanced. If they’re disengaged, you’ll get your yes, no answers, but they won’t feel like going deep, sharing their feelings, and opening up to you.
Stop doing user interviews. Start having conversations.
uxdesign.cc
Target Audiences
Survey
User Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
But if you did your due diligence in the early stages, you actually have little to fear. The storm will pass. Good data doesn’t lie.
Haters gonna hate: what we can learn from Facebook’s 2006 news feed redesign
medium.freecodecamp.org
Case Studies
User Research
A/B Testing
highlighted by
Aki Yu
Developer
Many companies and product teams are jumping right into product strategies that start with ML as a solution and skip over focusing on a meaningful problem to solve.
Human-Centered Machine Learning
medium.com
What, How, Why
Brand Mission
User Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Clearly formulated tasks enable us to figure out what design elements work for which user goals. Still, it’s helpful to employ a variety of research methods in addition to task-based usability tests.
Scanning Patterns on the Web Are Optimized for the Current Task
nngroup.com
User Research
Eye Tracking
Information Architecture
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Design for scanning, not reading
F-Shaped Pattern for Reading Content
uxplanet.org
UI Pattern
User Flow
User Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
When we think about data in terms of design and innovation we should think of data as something that helps guide our decisions of what to do next, but at the same time, we shouldn’t let data decide for us.
The Importance of Data in Design
medium.com
Data Model
User Research
Ethnographic Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
It’s necessary to define interactions and create a logical workflow, even when designing a VR experience. Even though it’s a virtual reality, UI design still takes center stage.
How VR Is Changing UX: From Prototyping To Device Design
uxplanet.org
User Research
Prototype
User Flow
highlighted by
Benson Shen
Copywriter
Quantitative data typically tallies completed actions, and usually those tallies are compiled by software rather than humans. This makes quantitative data seem like hard fact.
Six Myths about Data-Driven Design
uxmag.com
Qualitative Research
Quantitative Research
User Research
highlighted by
Aki Yu
Developer
If you don’t deliver regularly, you delay learning about what delights customers. Delivering value does not necessarily mean releasing a product or feature to the general public. Sometimes it can be as simple as delivering a half-baked idea to someone and quickly receiving feedback.
An Introduction to Modern Agile
infoq.com
User Research
Tracking & Analytics
Long Term Roadmap
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Users don’t read web pages, they scan.
Z-Shaped Pattern For Reading Web Content
uxplanet.org
User Research
Copywriting
Ethnographic Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Our goal for the project was to recapture the magic of the early days of Uber. The original premise was simple: tap a button, get a ride. However, we weren't trying to revert to a simple past. Our ambitions were to create a strong foundation that embraced a rapidly evolving business and more diverse user base.
Perfecting the Pickup
simonpan.com
User Research
User Flow
User Journey
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Asking the right questions during user research, interviews and testing
uxdesign.cc
Stakeholders Interview
User Feedback
User Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
SU 001
Scope
Requirement gathering and define the objective of the project.
RA 002
SWOT Analysis
To evaluate how you are doing and what your options are.
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
RA 008
User Flow
The steps a user performs to complete a task.
RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
UX 002
Wireframes
A visual guide that represents the skeletal framework of a website or application.