An unpredictable reward schedule is one of the basic mechanics in poker machines, and indeed many games. Because the time until a reward is given is uncertain, it keeps people interested in playing and therefore keeps them playing longer. Poker machine manufacturers refer to this as increasing the 'time on device'.Hooked: how pokies are designed to be addictive
People can behave differently in user research than they do in real life. We need to be conscious of the way we design and run user research sessions and the way we interpret the results to take real-life behavior into account—and avoid interpretations that lead to a lot of unnecessary work and a negative impact on the user experience.What the Failure of New Coke Can Teach Us About User Research And Design
Developing good abstractions, notations, visualizations, and so forth, is improving the user interfaces for ideas. This helps both with understanding ideas for the first time and with thinking clearly about them. Conversely, if we can’t explain an idea well, that’s often a sign that we don’t understand it as well as we could.Research Debt
If they’re engaged, what they tell you will be more natural, your insights will be deeper and learnings more nuanced. If they’re disengaged, you’ll get your yes, no answers, but they won’t feel like going deep, sharing their feelings, and opening up to you.Stop doing user interviews. Start having conversations.
If you don’t deliver regularly, you delay learning about what delights customers. Delivering value does not necessarily mean releasing a product or feature to the general public. Sometimes it can be as simple as delivering a half-baked idea to someone and quickly receiving feedback.An Introduction to Modern Agile
Users don’t read web pages, they scan. Z-Shaped Pattern For Reading Web Content
Our goal for the project was to recapture the magic of the early days of Uber. The original premise was simple: tap a button, get a ride. However, we weren't trying to revert to a simple past. Our ambitions were to create a strong foundation that embraced a rapidly evolving business and more diverse user base.Perfecting the Pickup
