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RA 015
Ethnographic Research
Deep research based on in-depth, open-ended interviews and keen observations of how people go about their lives in different contexts.
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Related Knowledge
Scope
SWOT Analysis
Target Audiences
User Flow
User Journey
Wireframes
As a product designer, my first inclination was to start drawing up thumbnail variations that we could test with our users. However, there was no clear taxonomy of pipelines because every team within Pivotal has a drastically different pipeline configuration. We needed a quick way to test this design with “realistic” pipeline configurations at scale.
Designing a Dashboard for Concourse
medium.com
Ethnographic Research
Taxonomy Creation
Analytic Dashboard
highlighted by
Bo-Yi Wu
Good ideas alter the power balance in relationships, that is why good ideas are always initially resisted. Good ideas come with a heavy burden. Which is why so few people have them. So few people can handle it.
The 7 (Dangerous) Signs That You’re Onto Something Big
medium.com
Brainstorm
Ethnographic Research
What, How, Why
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
People can behave differently in user research than they do in real life. We need to be conscious of the way we design and run user research sessions and the way we interpret the results to take real-life behavior into account—and avoid interpretations that lead to a lot of unnecessary work and a negative impact on the user experience.
What the Failure of New Coke Can Teach Us About User Research And Design
alistapart.com
A/B Testing
User Research
Ethnographic Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
And that’s the end goal for biomimetic design: making products, systems, and cities functionally indistinguishable from the natural world. Life has been around on Earth for 3.8 billion years and designers are starting to realize that represents a lot of research and development time. The people who design our world have a lot to learn from the natural world — all they have to do is take a look.
Biomimicry: How Designers Are Learning from the Natural World
99percentinvisible.org
Design Principles
Usability Test
Ethnographic Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Real change requires asking the right questions before rushing to come up with an answer. Innovation takes hold when a new idea fits into existing habits like a key into a lock.
Design in the Age of Anxiety
muledesign.com
Ethnographic Research
Stakeholders Interview
User Research
highlighted by
Bo-Yi Wu
When we think about data in terms of design and innovation we should think of data as something that helps guide our decisions of what to do next, but at the same time, we shouldn’t let data decide for us.
The Importance of Data in Design
medium.com
Data Model
User Research
Ethnographic Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Users don’t read web pages, they scan.
Z-Shaped Pattern For Reading Web Content
uxplanet.org
User Research
Copywriting
Ethnographic Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
If your stakeholders don’t demand multiple rounds of approval and review, a lean persona should suffice. Capture the important behavioral and psychological details, then spend more time on the design and iteration.
The UX Designer’s 5-Minute Guide to Lean Personas
uxpin.com
Persona
Stakeholders Interview
Ethnographic Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
SU 001
Scope
Requirement gathering and define the objective of the project.
RA 002
SWOT Analysis
To evaluate how you are doing and what your options are.
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
RA 008
User Flow
The steps a user performs to complete a task.
RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
UX 002
Wireframes
A visual guide that represents the skeletal framework of a website or application.