Design decisions shouldn’t be always coming from the gut feeling of the designer. As gut feeling can result in unexpectedly good results from time to time, there is always another option if you are looking for a more stable option; using data. 3 Ways to Evaluate Your Design Using Data
For anyone involved in design decisions online, this study should serve as a warning to fight the natural tendency for pages - particularly home pages - to get cluttered over time. Think about which content is really important for users and focus on (only) that content.Study Results: There's a clear relationship between “clean” web design and user engagement.
Ghost buttons drive me crazy. It goes against usability. The concept is a designer’s fantasy trend that should die. The only time I find this tactic useful is when a client insists in having two CTAs on the page, and I basically want one to disappear. Ghosted buttons have ghost conversions.”Introduction: What are Ghost Buttons?
People can behave differently in user research than they do in real life. We need to be conscious of the way we design and run user research sessions and the way we interpret the results to take real-life behavior into account—and avoid interpretations that lead to a lot of unnecessary work and a negative impact on the user experience.What the Failure of New Coke Can Teach Us About User Research And Design
When a button has the hand cursor, it subtly suggests that the user is interacting with a link when they’re not. If you want to give visual feedback when the user hovers, you can do so with other style changes such as background colour.Buttons Shouldn’t Have a Hand Cursor
While the biological sex of a person may often at least be a binary one or other (and certainly not relevant to most UX!), gender is in reality a spectrum dependent on the individual’s decision to conform to facets of maleness and/or femaleness – and for many people it’s always changing.Why you shouldn't UX test by gender
I personally was surprised when learned that our eyes are more sensitive to the height of an object than to its width. It explains why even in geometric fonts, letters “o” are always wider than geometric circles, and the vertical stems of letters “H” are always thicker than the horizontal ones.Optical Effects in User Interfaces (for True Nerds)
IKEA had a conversion problem. The store’s online and mobile platforms did a poor job of converting younger consumers, and the reason wasn’t a lack of brand appeal or pricing — it was a clunky, out-of-date user experience.Taking IKEA Out of Its Box and Redesigning It for 1.6B Users
