On which note, I could probably have outsourced most of the blogging process itself, leaving myself to make ‘editorial’ decisions. This wouldn’t have cost much given the simplicity of the content, and would have led to increased traffic and advertising revenue.Literally a shipment of fail dot com — how not to monetise a popular blog
Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life — much of which you might not trust your friends with.How Filter Bubbles Distort Reality: Everything You Need to Know
This ad introduces the idea that no matter what you want, this product’s features can potentially solve it. So often, people don’t show enough use cases for their product. Think of all the different things people use a feature of your product to achieve, and show them being addressed. It brings up the idea that no matter what your question, we have the answer.40 Lessons from 40 Years of Apple Ads
Faced with basically no data, advertisers rely on direct response. A podcaster will stop the show to deliver an ad with a coupon code unique to that show. Dunc’d On implores its listeners to purchase the Quip electric toothbrush, rides from Lyft, and meal kits from Blue Apron using the code “capspace,” referring to the amount of room in an NBA team’s budget. Advertisers may not know much about a podcast’s listeners, but they can tell whether those listeners are enticed to buy their products.Even This Very Long, Super-Nerdy NBA Podcast Is Making Money
