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Platforms are eating our business, and we’re letting it happen.
Facebook's Instant Articles promised to transform journalism — but now big publishers are fleeing
theverge.com
Copywriting
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Blog Page
highlighted by
Bo-Yi Wu
On which note, I could probably have outsourced most of the blogging process itself, leaving myself to make ‘editorial’ decisions. This wouldn’t have cost much given the simplicity of the content, and would have led to increased traffic and advertising revenue.
Literally a shipment of fail dot com — how not to monetise a popular blog
greig.cc/literally-a-shipment-of-fail-dot-com
Long Term Roadmap
Blog Page
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highlighted by
Benson Shen
Copywriter
The best media companies generate revenue from many sources, tapping a combination of advertising, subscriptions, studio development, brand licensing, and merchandising.
9 Boxes
buzzfeed.com
Business Model
Pricing Strategy
Advertisement
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it could be putting a ceiling on their growth.
The power of payback periods in online advertising
blog.intercom.com
Cost Per Click (CPC)
Advertisement
Cost Per Action (CPA)
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life — much of which you might not trust your friends with.
How Filter Bubbles Distort Reality: Everything You Need to Know
farnamstreetblog.com
Personalisation
User Journey
Advertisement
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
This ad introduces the idea that no matter what you want, this product’s features can potentially solve it. So often, people don’t show enough use cases for their product. Think of all the different things people use a feature of your product to achieve, and show them being addressed. It brings up the idea that no matter what your question, we have the answer.
40 Lessons from 40 Years of Apple Ads
medium.com
Advertisement
Marketing Campaign
Brand Narrative
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Faced with basically no data, advertisers rely on direct response. A podcaster will stop the show to deliver an ad with a coupon code unique to that show. Dunc’d On implores its listeners to purchase the Quip electric toothbrush, rides from Lyft, and meal kits from Blue Apron using the code “capspace,” referring to the amount of room in an NBA team’s budget. Advertisers may not know much about a podcast’s listeners, but they can tell whether those listeners are enticed to buy their products.
Even This Very Long, Super-Nerdy NBA Podcast Is Making Money
bloomberg.com
Data Mining
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Podcast
highlighted by
Aki Yu
Developer
The Note aims to connect music fans to what’s next in music, artist news, and culture, while highlighting the depth and breadth of content that can be found within the platform.
Apple releases new identity for Apple Music
creativereview.co.uk
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Brand Logo
App Icons
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements.
The First-Ever Banner Ad on the Web
theatlantic.com
Advertisement
A/B Testing
Conversion Funnel
highlighted by
Aki Yu
Developer
Related Knowledge
UX 002
Wireframes
A visual guide that represents the skeletal framework of a website or application.
UX 019
Popup Message
Use popup wisely, only use it when you want the user to see it.
DM 001
Service Features
The functions provided by your product and service.
DM 013
Retention
To keep visitors coming back to the website.
DM 015
Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.