We’d assume you’ve tried at least a few of the following marketing tools for your podcast: a Facebook page for your community to gather, share their thoughts, and provide feedback; a Twitter account for listeners to get podcast updates and submit questions; an email newsletter to blast out your latest shows and ask for iTunes reviews; a blog or website to share bonus content from your show, like photos and links; Instagram, because…well, you’re not quite sure, but you heard you should do it.Why Slack is perfect for podcasters
Faced with basically no data, advertisers rely on direct response. A podcaster will stop the show to deliver an ad with a coupon code unique to that show. Dunc’d On implores its listeners to purchase the Quip electric toothbrush, rides from Lyft, and meal kits from Blue Apron using the code “capspace,” referring to the amount of room in an NBA team’s budget. Advertisers may not know much about a podcast’s listeners, but they can tell whether those listeners are enticed to buy their products.Even This Very Long, Super-Nerdy NBA Podcast Is Making Money
