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Podcast
Keep things upbeat. Nothing is wrong with depth, but never let silence take over the podcast.
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Brand Story
Behind the Scene
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Marketing Campaign
Conversion Rate
Conversion Funnel
We’d assume you’ve tried at least a few of the following marketing tools for your podcast: a Facebook page for your community to gather, share their thoughts, and provide feedback; a Twitter account for listeners to get podcast updates and submit questions; an email newsletter to blast out your latest shows and ask for iTunes reviews; a blog or website to share bonus content from your show, like photos and links; Instagram, because…well, you’re not quite sure, but you heard you should do it.
Why Slack is perfect for podcasters
medium.com
Social Campaign
Podcast
Newsletter
highlighted by
Benson Shen
Copywriter
Faced with basically no data, advertisers rely on direct response. A podcaster will stop the show to deliver an ad with a coupon code unique to that show. Dunc’d On implores its listeners to purchase the Quip electric toothbrush, rides from Lyft, and meal kits from Blue Apron using the code “capspace,” referring to the amount of room in an NBA team’s budget. Advertisers may not know much about a podcast’s listeners, but they can tell whether those listeners are enticed to buy their products.
Even This Very Long, Super-Nerdy NBA Podcast Is Making Money
bloomberg.com
Data Mining
Advertisement
Podcast
highlighted by
Aki Yu
Developer
Related Knowledge
BX 012
Brand Story
Use emotion-evoking stories to connect your brand to customers and the audience.
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Behind the Scene
Show your audience the process of work about your product or campaign.
WD 008
Advertisement
Don't put too much advertisement on your website. If it is not necessary, don't put it here.
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Marketing Campaign
It starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.
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Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
RA 009
Conversion Funnel
Be aware that your funnel has holes at each level. Think twice for how to filter properly.