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Data Mining
The practice of examining large pre-existing databases to generate new information.
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Faced with basically no data, advertisers rely on direct response. A podcaster will stop the show to deliver an ad with a coupon code unique to that show. Dunc’d On implores its listeners to purchase the Quip electric toothbrush, rides from Lyft, and meal kits from Blue Apron using the code “capspace,” referring to the amount of room in an NBA team’s budget. Advertisers may not know much about a podcast’s listeners, but they can tell whether those listeners are enticed to buy their products.
Even This Very Long, Super-Nerdy NBA Podcast Is Making Money
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Landing Page
Generate more leads with landing pages and CTA.
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Native App
A native app is an application program that developed for use on a particular platform or device.
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Hybrid App
A hybrid app is one that combines elements of both native and web applications.
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A/B Testing
A randomized experiment with two variants to determine which one performs better.
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User Testing
Observe how your audience interacts with your product.
RA 020
Error Analysis
A part of task analysis that identifies the frequency and type of errors that occur for each specified set of task flows.