Faced with basically no data, advertisers rely on direct response. A podcaster will stop the show to deliver an ad with a coupon code unique to that show. Dunc’d On implores its listeners to purchase the Quip electric toothbrush, rides from Lyft, and meal kits from Blue Apron using the code “capspace,” referring to the amount of room in an NBA team’s budget. Advertisers may not know much about a podcast’s listeners, but they can tell whether those listeners are enticed to buy their products.Even This Very Long, Super-Nerdy NBA Podcast Is Making Money
