If your startup’s beautiful, award-winning homepage opens with a rotating box that says “We are: innovative — excited — intense — passionate”, I’m not saying you’re a bad person. We’ve all made far worse mistakes with our companies.For the love of God, please tell me what your company does
IKEA had a conversion problem. The store’s online and mobile platforms did a poor job of converting younger consumers, and the reason wasn’t a lack of brand appeal or pricing — it was a clunky, out-of-date user experience.Taking IKEA Out of Its Box and Redesigning It for 1.6B Users
