Website design should be more functional. When 86% of visitors are looking to find information about your products or services and the first thing you show is your ‘About us’ page, they are more likely to bounce off.Things to keep in mind when designing your corporate website
IKEA had a conversion problem. The store’s online and mobile platforms did a poor job of converting younger consumers, and the reason wasn’t a lack of brand appeal or pricing — it was a clunky, out-of-date user experience.Taking IKEA Out of Its Box and Redesigning It for 1.6B Users
