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WD 015
Home Page
State your value proposition, what are you selling, who are you, and why you exist.
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Related Knowledge
Wireframes
Content Inventory
Brand Identity
Search Engine Optimization (SEO)
Call-to-action Button (CTA)
Breakpoint
Website design should be more functional. When 86% of visitors are looking to find information about your products or services and the first thing you show is your ‘About us’ page, they are more likely to bounce off.
Things to keep in mind when designing your corporate website
futuramo.com
Home Page
About Page
Conversion Funnel
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
IKEA had a conversion problem. The store’s online and mobile platforms did a poor job of converting younger consumers, and the reason wasn’t a lack of brand appeal or pricing — it was a clunky, out-of-date user experience.
Taking IKEA Out of Its Box and Redesigning It for 1.6B Users
uxplanet.org
Landing Page
A/B Testing
Home Page
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
UX 002
Wireframes
A visual guide that represents the skeletal framework of a website or application.
UX 011
Content Inventory
Gather existing knowledge and information for further analysis.
BX 025
Brand Identity
The combination of verbal and visual identity.
DM 004
Search Engine Optimization (SEO)
Make sure your site is visible to search engines and metadata is included on all pages.
DM 020
Call-to-action Button (CTA)
Creating a feeling of urgency or scarcity is an effective trick to convert your visitors into leads.
WD 056
Breakpoint
Focus on the major breaks, add the nice to have breaks if possible.