For most of its history, Google was like a librarian. You asked a question, and it guided you to the section of the web where you might find the answer. But over the past five years, Google has been experimenting with being an oracle. Type in a question, and you might see a box at the top of the search results page with the answer in large bold type. When is Easter? Who won The Voice? Can you give a dog sushi?How Google eats a business whole
Now, your site needs to be organized according to different main topics, with blog posts about specific, conversational long-tail keywords hyperlinked to one another, to address as many searches as possible about a particular subject.What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
If there is already a better article on the topic out there, then you’re only adding to the infomania pollution of the Internet by publishing yours, so you must only publish something if it is truly the best article on the topic.The Wiki Strategy: How to Grow Your Blog to 100k+ Monthly Visitors
Based on a report published in Kissmetrics, users on desktop computers are willing to wait up to five seconds for websites to display text and images, while mobile users wait only three seconds until they get fed up and leave.Developer's Guide to E-Commerce Sites Speed Optimization
If people arrive on your website and immediately click back, then this is telling Google that your site should not be ranked highly for that search term, and so your ranking may drop to make way for more relevant results. Equally, if searchers rarely bounce from your site, then your website must be relevant to the search, and so your ranking could increase.How improving customer experience can benefit SEO
If you don’t need all of Bootstrap’s enormous CSS codebase loading on all your pages, use something lighter and customize up. If you don’t need a bunch of JavaScript on your page, like for a blog, then don’t put it on there. Having a few little fancy animations at the expense of hundreds of milliseconds is usually not worth it to a user.How to Get 100/100 Google Page Speed Score with Middleman and Nginx
Put simply, a degree of control is possible over how information travels from a third-party website to Facebook when a page is shared (or liked, etc.). In order to make this possible, information is sent via Open Graph meta tags in the <head> part of the website’s code.What You Need to Know About Open Graph Meta Tags for Total Facebook and Twitter Mastery
