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Search Engine Optimization (SEO)
Make sure your site is visible to search engines and metadata is included on all pages.
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Landing Page
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For most of its history, Google was like a librarian. You asked a question, and it guided you to the section of the web where you might find the answer. But over the past five years, Google has been experimenting with being an oracle. Type in a question, and you might see a box at the top of the search results page with the answer in large bold type. When is Easter? Who won The Voice? Can you give a dog sushi?
How Google eats a business whole
theoutline.com
Search Engine Optimization (SEO)
Google Keyword Planner
Conversion Funnel
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Now, your site needs to be organized according to different main topics, with blog posts about specific, conversational long-tail keywords hyperlinked to one another, to address as many searches as possible about a particular subject.
What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
blog.hubspot.com
Search Engine Optimization (SEO)
Search & Filtering
Keywords Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
If there is already a better article on the topic out there, then you’re only adding to the infomania pollution of the Internet by publishing yours, so you must only publish something if it is truly the best article on the topic.
The Wiki Strategy: How to Grow Your Blog to 100k+ Monthly Visitors
nateliason.com
Copywriting
Retention
Search Engine Optimization (SEO)
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Based on a report published in Kissmetrics, users on desktop computers are willing to wait up to five seconds for websites to display text and images, while mobile users wait only three seconds until they get fed up and leave.
Developer's Guide to E-Commerce Sites Speed Optimization
snipcart.com
Search Engine Optimization (SEO)
Loading Speed
Web Font
highlighted by
Aki Yu
Developer
If people arrive on your website and immediately click back, then this is telling Google that your site should not be ranked highly for that search term, and so your ranking may drop to make way for more relevant results. Equally, if searchers rarely bounce from your site, then your website must be relevant to the search, and so your ranking could increase.
How improving customer experience can benefit SEO
mopinion.com
Search Engine Optimization (SEO)
Keywords Research
Tracking & Analytics
highlighted by
Aki Yu
Developer
If you don’t need all of Bootstrap’s enormous CSS codebase loading on all your pages, use something lighter and customize up. If you don’t need a bunch of JavaScript on your page, like for a blog, then don’t put it on there. Having a few little fancy animations at the expense of hundreds of milliseconds is usually not worth it to a user.
How to Get 100/100 Google Page Speed Score with Middleman and Nginx
elliotec.com
Loading Speed
Page Views
Search Engine Optimization (SEO)
highlighted by
Bo-Yi Wu
People connect emotionally with a product when it adds value to their lives and good copy helps communicate that.
Dressing your products in words: Copywriting that connects with people
uxplanet.org
Copywriting
Keywords Research
Search Engine Optimization (SEO)
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Put simply, a degree of control is possible over how information travels from a third-party website to Facebook when a page is shared (or liked, etc.). In order to make this possible, information is sent via Open Graph meta tags in the <head> part of the website’s code.
What You Need to Know About Open Graph Meta Tags for Total Facebook and Twitter Mastery
blog.kissmetrics.com
Facebook Open Graph
Metadata
Search Engine Optimization (SEO)
highlighted by
Aki Yu
Developer
Related Knowledge
WD 010
Landing Page
Generate more leads with landing pages and CTA.
DM 010
Keywords Research
The keywords that you can use to specifically target the audience.
WD 055
Responsive Design
Prioritize the content and layout structure according to different device widths.
DM 054
Google Alerts
Help you keep an eye on your online reputation across the web.
WD 056
Breakpoint
Focus on the major breaks, add the nice to have breaks if possible.
WD 060
Sitemap
The first step of any web project, create a sitemap for both the users and crawlers.