During Q4, the search keywords that are rising in popularity the most are, not surprisingly, related to the main events and festivities happening in October, November and December: Halloween, Thanksgiving, Black Friday, Christmas, New Year, Diwali (only rising in 2016).Iconfinder designer report Q4 2018
Now, your site needs to be organized according to different main topics, with blog posts about specific, conversational long-tail keywords hyperlinked to one another, to address as many searches as possible about a particular subject.What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
If people arrive on your website and immediately click back, then this is telling Google that your site should not be ranked highly for that search term, and so your ranking may drop to make way for more relevant results. Equally, if searchers rarely bounce from your site, then your website must be relevant to the search, and so your ranking could increase.How improving customer experience can benefit SEO
