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Keywords Research
The keywords that you can use to specifically target the audience.
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Related Knowledge
Target Audiences
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During Q4, the search keywords that are rising in popularity the most are, not surprisingly, related to the main events and festivities happening in October, November and December: Halloween, Thanksgiving, Black Friday, Christmas, New Year, Diwali (only rising in 2016).
Iconfinder designer report Q4 2018
blog.iconfinder.com
Market Research
Keywords Research
Marketing Campaign
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Now, your site needs to be organized according to different main topics, with blog posts about specific, conversational long-tail keywords hyperlinked to one another, to address as many searches as possible about a particular subject.
What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
blog.hubspot.com
Search Engine Optimization (SEO)
Search & Filtering
Keywords Research
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
If people arrive on your website and immediately click back, then this is telling Google that your site should not be ranked highly for that search term, and so your ranking may drop to make way for more relevant results. Equally, if searchers rarely bounce from your site, then your website must be relevant to the search, and so your ranking could increase.
How improving customer experience can benefit SEO
mopinion.com
Search Engine Optimization (SEO)
Keywords Research
Tracking & Analytics
highlighted by
Aki Yu
Developer
People connect emotionally with a product when it adds value to their lives and good copy helps communicate that.
Dressing your products in words: Copywriting that connects with people
uxplanet.org
Copywriting
Keywords Research
Search Engine Optimization (SEO)
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
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Target Audiences
Deeply understand the users you are solving a problem for.
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Social Campaign
Consistent branding and voice along with crisis management.
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Landing Page
Generate more leads with landing pages and CTA.
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Search Engine Optimization (SEO)
Make sure your site is visible to search engines and metadata is included on all pages.
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Conversion Rate
Used to compare the total number of visitors to the overall goal of the ad.
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A/B Testing
A randomized experiment with two variants to determine which one performs better.