During Q4, the search keywords that are rising in popularity the most are, not surprisingly, related to the main events and festivities happening in October, November and December: Halloween, Thanksgiving, Black Friday, Christmas, New Year, Diwali (only rising in 2016).Iconfinder designer report Q4 2018
If your startup’s beautiful, award-winning homepage opens with a rotating box that says “We are: innovative — excited — intense — passionate”, I’m not saying you’re a bad person. We’ve all made far worse mistakes with our companies.For the love of God, please tell me what your company does
If you figure out your compelling story, find the right journalists, make their life easy, pitch and follow-up, you stand a high likelyhood of getting coverage and customers. Better yet, that coverage will provide credibility for your company, and if done right, will establish you as a resource for the press for the future.How To Get Your First 1,000 Customers
This ad introduces the idea that no matter what you want, this product’s features can potentially solve it. So often, people don’t show enough use cases for their product. Think of all the different things people use a feature of your product to achieve, and show them being addressed. It brings up the idea that no matter what your question, we have the answer.40 Lessons from 40 Years of Apple Ads
The enemy of remarkable marketing is impatience. There is so much competition for attention these days that the moment a blue ocean channel or new marketing strategy opens up, marketers flock to make the most of it. At the root of the problem is the channel-based mentality that causes us to obsess over hacks and mechanics more than a great message and engaging experience.Marketers: This Is Why We Can’t Have Nice Things
