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DM 008
Marketing Campaign
It starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.
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Related Knowledge
Copywriting
Brand Tone
Advertisement
A/B Testing
Tracking & Analytics
User Testing
During Q4, the search keywords that are rising in popularity the most are, not surprisingly, related to the main events and festivities happening in October, November and December: Halloween, Thanksgiving, Black Friday, Christmas, New Year, Diwali (only rising in 2016).
Iconfinder designer report Q4 2018
blog.iconfinder.com
Market Research
Keywords Research
Marketing Campaign
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
People often think getting word of mouth is like capturing lightning in a bottle. You have to get lucky.
The Secret Science Behind Big Data And Word Of Mouth
techcrunch.com
Social Media Marketing (SMM)
Marketing Campaign
Copywriting
highlighted by
Benson Shen
Copywriter
If your startup’s beautiful, award-winning homepage opens with a rotating box that says “We are: innovative — excited — intense — passionate”, I’m not saying you’re a bad person. We’ve all made far worse mistakes with our companies.
For the love of God, please tell me what your company does
hackernoon.com
Copywriting
Landing Page
Marketing Campaign
highlighted by
Benson Shen
Copywriter
If you figure out your compelling story, find the right journalists, make their life easy, pitch and follow-up, you stand a high likelyhood of getting coverage and customers. Better yet, that coverage will provide credibility for your company, and if done right, will establish you as a resource for the press for the future.
How To Get Your First 1,000 Customers
backblaze.com
Call-to-action Button (CTA)
Press Kit
Marketing Campaign
highlighted by
Aki Yu
Developer
This ad introduces the idea that no matter what you want, this product’s features can potentially solve it. So often, people don’t show enough use cases for their product. Think of all the different things people use a feature of your product to achieve, and show them being addressed. It brings up the idea that no matter what your question, we have the answer.
40 Lessons from 40 Years of Apple Ads
medium.com
Advertisement
Marketing Campaign
Brand Narrative
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The enemy of remarkable marketing is impatience. There is so much competition for attention these days that the moment a blue ocean channel or new marketing strategy opens up, marketers flock to make the most of it. At the root of the problem is the channel-based mentality that causes us to obsess over hacks and mechanics more than a great message and engaging experience.
Marketers: This Is Why We Can’t Have Nice Things
blog.hubspot.com
Conversational Interface
Social Campaign
Marketing Campaign
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
DM 080
Copywriting
Say what you mean and mean what you say. Your audience is not going to read between the lines.
BX 019
Brand Tone
The tone is about the attitude in your message. It is part of the voice.
WD 008
Advertisement
Don't put too much advertisement on your website. If it is not necessary, don't put it here.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.
RA 024
Tracking & Analytics
Monitor how your product goes, and how to optimize it.
AD 021
User Testing
Observe how your audience interacts with your product.