The thing is that everyone loves it when people use their language when speaking to them. Hearing familiar words and understanding the message right away makes us feel comfortable. It gives us the sense that the other side has good intentions and understands us.People Who Speak the Right Language Win
One of the things that really helps me when creating album art is getting some sense of identity as soon as possible. As I was working on covers, I also created a number of logos — some based on legacy and some deviating from legacy. Design Process Behind MUTEMATH’s Play Dead
What’s the difference between voice and tone? Think of it this way: You have the same voice all the time, but your tone changes. You might use one tone when you're out to dinner with your closest friends, and a different tone when you're in a meeting with your boss.Voice and Tone | MailChimp Content Style Guide
The purpose of adding blue, in this case, is convincing the user of its credibility. Technology brands like Dell, IBM, Intel, AT&T and PayPal take advantage of blue’s trustworthy message; they create products that people rely on day after day.The Most Important Color In UI Design
