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Brand Archetypes
Use archetypes to create a deep emotional connection with your audience.
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Target Audiences
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A brand’s ability to produce disruptive marketing is not restricted to big budgets or big-name agencies; it’s the firm’s willingness to take on risk.
5 Lessons the Fast-Food Industry Can Teach Brands About Disruption
adweek.com
Brand Vision
Brand Archetypes
User Journey
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
What’s the difference between voice and tone? Think of it this way: You have the same voice all the time, but your tone changes. You might use one tone when you're out to dinner with your closest friends, and a different tone when you're in a meeting with your boss.
Voice and Tone | MailChimp Content Style Guide
styleguide.mailchimp.com
Brand Voice
Brand Tone
Brand Archetypes
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
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Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
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Brand Personality
Express your personality through tone and imagery.
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Brand Story
Use emotion-evoking stories to connect your brand to customers and the audience.
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Brand Narrative
Usually open-ended and invite the reader to become engaged, participate, and personalize an idea.
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Brand Manifesto
A public declaration of intent and beliefs from the brand.