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Brand Manifesto
A public declaration of intent and beliefs from the brand.
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Related Knowledge
Target Audiences
Brand Voice
Brand Strategy
Storyboard
Landing Page
Brand Tagline
Animation is all about tools. Principles are the practical application of ideas that guide the usage of tools and as such, Principles provide high leverage opportunities for designers.
Creating Usability with Motion: The UX in Motion Manifesto
medium.com
Brand Manifesto
Animation
Mockups
highlighted by
Benson Shen
Copywriter
Work to earn the trust of the team, and commit to creating a safe environment that is friendly to taking risks, practicing our craft, and being transparent and honest
A 12-Step Program for Recovering Product Managers
hackernoon.com
Brand Manifesto
What, How, Why
Persona
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
It's worth noting that in these days of heavy visuals executions in some media, and pure copy-driven executions in others (social media being at the forefront) the lines between the copywriter and art director are getting increasingly blurred.
Do We Need To Redefine The Copywriter Title?
thebalance.com
Copywriting
Brand Manifesto
Ideation
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
BX 018
Brand Voice
Voice is everything that encompasses your brand's personality
BX 010
Brand Strategy
The plan encompasses long-term goals and the brand's character to make it identifiable.
UX 008
Storyboard
Figure out the visual form of your story and flow.
WD 010
Landing Page
Generate more leads with landing pages and CTA.
BX 030
Brand Tagline
The best tagline can stand alone and represent the brand without even stating the brand’s name.