BX 010

Brand Strategy

The plan encompasses long-term goals and the brand's character to make it identifiable.

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Related Knowledge

Brand Purpose
Brand Mission
Brand Vision
Brand Identity
Brand Guideline
Brand Audit

Related Knowledge

BX 005

Brand Purpose

The reason for a brand to exist besides making money.

BX 007

Brand Mission

To clarify the 'what' and 'who' of your brand.

BX 006

Brand Vision

To clarify the 'why' and 'how' of your brand.

BX 025

Brand Identity

The combination of verbal and visual identity.

BD 015

Brand Guideline

These are the brand standards that people should not break.

BX 003

Brand Audit

Perform assessment based on the examination of the brand's current position in the market.