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Brand Strategy
The plan encompasses long-term goals and the brand's character to make it identifiable.
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Related Knowledge
Brand Purpose
Brand Mission
Brand Vision
Brand Identity
Brand Guideline
Brand Audit
Related Knowledge
BX 005
Brand Purpose
The reason for a brand to exist besides making money.
BX 007
Brand Mission
To clarify the 'what' and 'who' of your brand.
BX 006
Brand Vision
To clarify the 'why' and 'how' of your brand.
BX 025
Brand Identity
The combination of verbal and visual identity.
BD 015
Brand Guideline
These are the brand standards that people should not break.
BX 003
Brand Audit
Perform assessment based on the examination of the brand's current position in the market.