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BX 005
Brand Purpose
The reason for a brand to exist besides making money.
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Related Knowledge
Competitive Analysis
Customer Benefit
Brand Positioning
Brand Vision
Brand Mission
Brand Core Values
Related Knowledge
RA 003
Competitive Analysis
Discover and define things that makes you different from your competitors
DM 002
Customer Benefit
The benefit you want customers to associate with your brand & product.
BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
BX 006
Brand Vision
To clarify the 'why' and 'how' of your brand.
BX 007
Brand Mission
To clarify the 'what' and 'who' of your brand.
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.