BX 005

Brand Purpose

The reason for a brand to exist besides making money.

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Related Knowledge

Competitive Analysis
Customer Benefit
Brand Positioning
Brand Vision
Brand Mission
Brand Core Values

Related Knowledge

RA 003

Competitive Analysis

Discover and define things that makes you different from your competitors

DM 002

Customer Benefit

The benefit you want customers to associate with your brand & product.

BX 004

Brand Positioning

Use as an internal statement of strategy to guide external implementation.

BX 006

Brand Vision

To clarify the 'why' and 'how' of your brand.

BX 007

Brand Mission

To clarify the 'what' and 'who' of your brand.

BX 008

Brand Core Values

Words that communicate the beliefs of a brand stand for.