Design decisions shouldn’t be always coming from the gut feeling of the designer. As gut feeling can result in unexpectedly good results from time to time, there is always another option if you are looking for a more stable option; using data. 3 Ways to Evaluate Your Design Using Data
First, we learned that we didn’t want to compete with a market leader, which was the mistake we’d made with the first business. Second, we learned not to educate: if we needed to explain to our customer why our service was valuable, it was going to take a very long time and a tremendous amount of money to make them see our point of view. Third, we learned to keep it simple, and that if we kept it simple it would be more likely that the customer would develop an emotional connection to the business itself. An interview with Ben Uretsky and Julia Austin, CEO and CTO of DigitalOcean
