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RA 003
Competitive Analysis
Discover and define things that makes you different from your competitors
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Today, much less capital is required for entrepreneurs to create a product and start a company, leading to an influx of products on the market. Design then becomes the differentiator for these products and companies.
Convince your company to invest in design
blog.prototypr.io
Design Principles
Brand Visual Identity
Competitive Analysis
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Design decisions shouldn’t be always coming from the gut feeling of the designer. As gut feeling can result in unexpectedly good results from time to time, there is always another option if you are looking for a more stable option; using data.
3 Ways to Evaluate Your Design Using Data
medium.com
A/B Testing
Heatmap
Competitive Analysis
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
First, we learned that we didn’t want to compete with a market leader, which was the mistake we’d made with the first business. Second, we learned not to educate: if we needed to explain to our customer why our service was valuable, it was going to take a very long time and a tremendous amount of money to make them see our point of view. Third, we learned to keep it simple, and that if we kept it simple it would be more likely that the customer would develop an emotional connection to the business itself.
An interview with Ben Uretsky and Julia Austin, CEO and CTO of DigitalOcean
increment.com
Brand Positioning
SWOT Analysis
Competitive Analysis
highlighted by
Aki Yu
Developer
Once you have a well-defined user problem, it’s easy to see how any given competitor feature is just one possible solution.
A Designer’s Guide to Competitor Research
medium.com
Competitive Analysis
SWOT Analysis
Service Features
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
RA 011
User Research
Focuses on understanding user needs, behaviours, and motivations.
RA 010
Survey
A list of questions aimed at extracting specific data from a particular group of people.
RA 008
User Flow
The steps a user performs to complete a task.
UX 002
Wireframes
A visual guide that represents the skeletal framework of a website or application.
UX 007
Terminology Creation
Terminology management helps to organize and catalog your terms using glossaries.