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UX 007
Terminology Creation
Terminology management helps to organize and catalog your terms using glossaries.
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Knowledge Brief
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Related Knowledge
What, How, Why
Customer Benefit
Brand Vision
Brand Narrative
Service Features
Brand Core Values
Related Knowledge
SU 006
What, How, Why
It provides context to your team, continuity through your business, and a future focus all at the same time.
DM 002
Customer Benefit
The benefit you want customers to associate with your brand & product.
BX 006
Brand Vision
To clarify the 'why' and 'how' of your brand.
BX 013
Brand Narrative
Usually open-ended and invite the reader to become engaged, participate, and personalize an idea.
DM 001
Service Features
The functions provided by your product and service.
BX 008
Brand Core Values
Words that communicate the beliefs of a brand stand for.
