If new products and services are to positively impact our lives, they must find a gateway into our daily routines. The familiar done differently is the way to users’ minds and hearts — and sometimes their stomachs.People Don’t Want Something Truly New, They Want the Familiar Done Differently.
Innovation means never wasting time reinventing the wheel. Step back and take the long view, and you’ll see that companies like Mixpanel copied as well, taking from Kissmetrics, Omniture and Google Analytics. The reason why startups can innovate is that they’re optimized for speed. If there is a hot product in the market, it can make sense to copycat it to move faster.Copycat Your Competitors to Take the Market
In a marketplace of distraction, the company’s, products and services that can save you TIME, are going to win. That is why Amazon is a market leader. That is why Prime Now wins. They have simplified the process of buying and selling. They have saved you enormous amounts of time.What Startups Really Sell
A product’s features are usually highly interconnected, making it hard to know which one to choose. I’ve found it helpful to think through the user experience chronologically. Find the first, unique feature that’s highly desirable to the user and describe it in terms of inputs and outcomes.The Art of Writing One-Sentence Product Descriptions
Onlyness is by far the most powerful test of a strategic position. Brands need strong positioning because customers have choices—if you don’t stand out, you lose. To win the positioning game, you have to answer one simple question: What makes you the “only?" Your “Onliness” Statement
