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Large companies often lose sight of the personal interactions between their people on the floor and their customers. They often make decisions that don’t reflect the customers’ best interest.
5 Things Startups Can Learn From Digital Transformation
entrepreneur.com
Customer Benefit
Service Features
User Feedback
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Nielsen Norman Group studies have shown that having an input capable of housing 27 characters covers the needs of 90% of the users.
Getting the Search Pattern Right
uxplanet.org
Search & Filtering
Recommendation
Service Features
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The majority of the successful marketplace models I have seen explicitly focus their time on building tools for the Supply side.
The Anatomy of a Marketplace
blog.usejournal.com
Service Features
Customer Service
Third-party Integration
highlighted by
Benson Shen
Copywriter
If new products and services are to positively impact our lives, they must find a gateway into our daily routines. The familiar done differently is the way to users’ minds and hearts — and sometimes their stomachs.
People Don’t Want Something Truly New, They Want the Familiar Done Differently.
nirandfar.com
Customer Benefit
Service Features
Engagement Rate
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Once you have a well-defined user problem, it’s easy to see how any given competitor feature is just one possible solution.
A Designer’s Guide to Competitor Research
medium.com
Competitive Analysis
SWOT Analysis
Service Features
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
It's conversational. Your job is to understand the interactions your audience is already having with your brand. Then, harness the chat interface in a way that yields maximum impact with minimal fluff.
Why Chatbots Are the Future of Marketing: The Battle of the Bots
hubspot.com
Chatbot
Conversational Interface
Service Features
highlighted by
Aki Yu
Developer
Innovation means never wasting time reinventing the wheel. Step back and take the long view, and you’ll see that companies like Mixpanel copied as well, taking from Kissmetrics, Omniture and Google Analytics. The reason why startups can innovate is that they’re optimized for speed. If there is a hot product in the market, it can make sense to copycat it to move faster.
Copycat Your Competitors to Take the Market
hitenism.com
Service Features
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Long Term Roadmap
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Since day one the company has understood that the internet is the ultimate gadget.
Google is really good at design
theoutline.com
Long Term Roadmap
Service Features
Customer Benefit
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
In a marketplace of distraction, the company’s, products and services that can save you TIME, are going to win. That is why Amazon is a market leader. That is why Prime Now wins. They have simplified the process of buying and selling. They have saved you enormous amounts of time.
What Startups Really Sell
medium.com
Customer Benefit
Service Features
Long Term Roadmap
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
A product’s features are usually highly interconnected, making it hard to know which one to choose. I’ve found it helpful to think through the user experience chronologically. Find the first, unique feature that’s highly desirable to the user and describe it in terms of inputs and outcomes.
The Art of Writing One-Sentence Product Descriptions
medium.dave-bailey.com
Copywriting
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Customer Benefit
highlighted by
Bo-Yi Wu
Your knowledge in interaction design, visual design, conversion, psychology, human behavior, relationship building, and communication all apply to being a designer in AI.
You can be an AI designer
uxdesign.cc
Prototype
Service Features
Customer Benefit
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Everyone has a number in mind. They have a good idea of what they can spend or they wouldn’t be shopping in public.
Jason Fried’s 13 unconventional rules for getting clients
clientgiant.us
What, How, Why
Customer Benefit
Service Features
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Words are really important because the graphics don’t make sense sometimes.
Why your design team should hire a writer
medium.com
Copywriting
Service Features
Customer Benefit
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
The first steps you take toward creating your start-up will ultimately determine whether it succeeds or fails.
For Early-Stage Entrepreneurs: A 5-Step Mini-Guide to Launch a Profitable Startup
medium.com
What, How, Why
Service Features
Brand Mission
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Onlyness is by far the most powerful test of a strategic position. Brands need strong positioning because customers have choices—if you don’t stand out, you lose. To win the positioning game, you have to answer one simple question: What makes you the “only?"
Your “Onliness” Statement
smallandmightymarketing.com
Onliness Statement
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highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
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RA 004
Target Audiences
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RA 003
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RA 011
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DM 002
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AD 005
Native App
A native app is an application program that developed for use on a particular platform or device.
WD 010
Landing Page
Generate more leads with landing pages and CTA.