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The Future of Support and AI Plays an Important Role in It
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The majority of the successful marketplace models I have seen explicitly focus their time on building tools for the Supply side.
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This availability is what differentiates conversational marketing from digital marketing: it’s a shift from ‘always on’ to ‘always present,’ says Friedman. The Amazon Alexa speaker is a good example, in that it’s continually (but unobtrusively) on call, ready to respond and provide support. Companies should be “always present to support the conversation but only when the customer wants to have it,” Friedman says.
To Improve Chatbots, Brands Need to Combine Automation With Human Oversight
adweek.com
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A native app is an application program that developed for use on a particular platform or device.
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