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Consistent branding and voice along with crisis management.
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Related Knowledge
Brand Voice
Post Timing
Market Research
Retention
Call-to-action Button (CTA)
Return on Investment (ROI)
Launch when you’re ready for the judgments of people who don’t know you at all. Until then, don’t launch.
From Idea to Launch: Getting Your First Customers
backblaze.com
Launch Screen
Social Campaign
Onboarding
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
We’d assume you’ve tried at least a few of the following marketing tools for your podcast: a Facebook page for your community to gather, share their thoughts, and provide feedback; a Twitter account for listeners to get podcast updates and submit questions; an email newsletter to blast out your latest shows and ask for iTunes reviews; a blog or website to share bonus content from your show, like photos and links; Instagram, because…well, you’re not quite sure, but you heard you should do it.
Why Slack is perfect for podcasters
medium.com
Social Campaign
Podcast
Newsletter
highlighted by
Benson Shen
Copywriter
Consumers want the companies they support to harness their power for good, not lay back and let injustices happen.
Why It’s Critical Brands Take a Stand on Tough Social Issues
adweek.com
Brand Voice
Hashtags
Social Campaign
highlighted by
Benson Shen
Copywriter
The enemy of remarkable marketing is impatience. There is so much competition for attention these days that the moment a blue ocean channel or new marketing strategy opens up, marketers flock to make the most of it. At the root of the problem is the channel-based mentality that causes us to obsess over hacks and mechanics more than a great message and engaging experience.
Marketers: This Is Why We Can’t Have Nice Things
blog.hubspot.com
Conversational Interface
Social Campaign
Marketing Campaign
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
To be clear, it’s important to share your product and get the word out. The core metric we’re working toward as a company is directly related to people discovering your product. Our interests are aligned.
How to Launch on Product Hunt ?
blog.producthunt.com
Social Campaign
Press Kit
Post Timing
highlighted by
Benson Shen
Copywriter
Related Knowledge
BX 018
Brand Voice
Voice is everything that encompasses your brand's personality
DM 019
Post Timing
Optimum timing for posting social posts.
RA 012
Market Research
Huge competition means there is a large market. No competitors mean there may be no market.
DM 013
Retention
To keep visitors coming back to the website.
DM 020
Call-to-action Button (CTA)
Creating a feeling of urgency or scarcity is an effective trick to convert your visitors into leads.
DM 012
Return on Investment (ROI)
Evaluates performance and measures profitability by dividing profit by cost.