DM 012

Return on Investment (ROI)

Evaluates performance and measures profitability by dividing profit by cost.

Explore Resources
Instagram of AlphabagFacebook of AlphabagFacebook of AlphabagFacebook of Alphabag

Knowledge Brief

No items found.

Related Knowledge

Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Pay Per Click (PPC)
Cost Per Click (CPC)
Cost Per Action (CPA)
In SaaS however, customers are constantly presented with so many promotions and discounts that if you offer a discount “for two days only,” they know there will be more coming down the pipeline.
A comprehensive data guide to why you shouldn't discount
priceintelligently.com
Pricing Strategy
Conversion Rate
Return on Investment (ROI)
highlighted by

Related Knowledge

DM 004

Search Engine Optimization (SEO)

Make sure your site is visible to search engines and metadata is included on all pages.

DM 006

Social Media Optimization (SMO)

Use dynamic remarketing to move customers down the funnel.

DM 007

Social Media Marketing (SMM)

Pay attention to social referrals and use demographics to drive quality traffic.

DM 021

Pay Per Click (PPC)

Choose a maximum amount you are willing to pay each time user clicks on your ad.

DM 022

Cost Per Click (CPC)

The cost of each click an advertiser pays once a user clicks an ad in their PPC campaign.

DM 023

Cost Per Action (CPA)

What the advertisers pay when their ad click leads to action.