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DM 006
Social Media Optimization (SMO)
Use dynamic remarketing to move customers down the funnel.
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Related Knowledge
Target Audiences
User Journey
Social Campaign
Retention
Call-to-action Button (CTA)
Return on Investment (ROI)
Content ideas should also build on familiar concepts but add new perspectives. There is a case for doubling down on successful familiar content formats but also updating this content and doing new versions.
How Content Becomes Popular: Lessons from the Hit Makers
buzzsumo.com
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Copywriting
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
We’re more interested in driving high-quality engagements and traffic, and trying to hone in on the behaviours — bounce rate, articles read, retention and time spent — that lead people to ultimately become loyal fans and subscribers. For us, reach is a meaningless metric if it does not translate into anything concrete.
The evolution of The Economist’s social media team
medium.com
Conversion Funnel
Social Media Marketing (SMM)
Social Media Optimization (SMO)
highlighted by
Benson Shen
Copywriter
Related Knowledge
RA 004
Target Audiences
Deeply understand the users you are solving a problem for.
RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
DM 003
Social Campaign
Consistent branding and voice along with crisis management.
DM 013
Retention
To keep visitors coming back to the website.
DM 020
Call-to-action Button (CTA)
Creating a feeling of urgency or scarcity is an effective trick to convert your visitors into leads.
DM 012
Return on Investment (ROI)
Evaluates performance and measures profitability by dividing profit by cost.