Typically, you would send all subscribers the same email follow-up because you really don’t know anything about each person individually. And how do people treat these impersonal emails? Correct – they don’t open them!Why every business should embed a Messenger bot on their website
For most of its history, Google was like a librarian. You asked a question, and it guided you to the section of the web where you might find the answer. But over the past five years, Google has been experimenting with being an oracle. Type in a question, and you might see a box at the top of the search results page with the answer in large bold type. When is Easter? Who won The Voice? Can you give a dog sushi?How Google eats a business whole
Website design should be more functional. When 86% of visitors are looking to find information about your products or services and the first thing you show is your ‘About us’ page, they are more likely to bounce off.Things to keep in mind when designing your corporate website
Analytics helps the team benchmark the product against competitors or products with similar dynamics. Analytics help validate or disprove hypotheses, improving understanding of users and the broader market, thus contributing to better decision-making in many areas.Minimum Viable Analytics
We’re more interested in driving high-quality engagements and traffic, and trying to hone in on the behaviours — bounce rate, articles read, retention and time spent — that lead people to ultimately become loyal fans and subscribers. For us, reach is a meaningless metric if it does not translate into anything concrete.The evolution of The Economist’s social media team
