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RA 009
Conversion Funnel
Be aware that your funnel has holes at each level. Think twice for how to filter properly.
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Related Knowledge
Task Analysis
Error Analysis
Social Campaign
A/B Testing
Usability Test
User Feedback
Typically, you would send all subscribers the same email follow-up because you really don’t know anything about each person individually. And how do people treat these impersonal emails? Correct – they don’t open them!
Why every business should embed a Messenger bot on their website
blog.chatfuel.com
Email Opens & Clicks
Conversion Funnel
Personalisation
highlighted by
Bo-Yi Wu
For most of its history, Google was like a librarian. You asked a question, and it guided you to the section of the web where you might find the answer. But over the past five years, Google has been experimenting with being an oracle. Type in a question, and you might see a box at the top of the search results page with the answer in large bold type. When is Easter? Who won The Voice? Can you give a dog sushi?
How Google eats a business whole
theoutline.com
Search Engine Optimization (SEO)
Google Keyword Planner
Conversion Funnel
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Website design should be more functional. When 86% of visitors are looking to find information about your products or services and the first thing you show is your ‘About us’ page, they are more likely to bounce off.
Things to keep in mind when designing your corporate website
futuramo.com
Home Page
About Page
Conversion Funnel
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Analytics helps the team benchmark the product against competitors or products with similar dynamics. Analytics help validate or disprove hypotheses, improving understanding of users and the broader market, thus contributing to better decision-making in many areas.
Minimum Viable Analytics
mobilegrowthstack.com
Tracking & Analytics
KPIs
Conversion Funnel
highlighted by
Aki Yu
Developer
We’re more interested in driving high-quality engagements and traffic, and trying to hone in on the behaviours — bounce rate, articles read, retention and time spent — that lead people to ultimately become loyal fans and subscribers. For us, reach is a meaningless metric if it does not translate into anything concrete.
The evolution of The Economist’s social media team
medium.com
Conversion Funnel
Social Media Marketing (SMM)
Social Media Optimization (SMO)
highlighted by
Benson Shen
Copywriter
Companies may be running A/B tests too frequently for too little time, contributing to a high failure rate that makes A/B test results less valuable and meaningful.
A/B Testing - You’re doing it wrong
hackernoon.com
A/B Testing
Conversion Rate
Conversion Funnel
highlighted by
Bo-Yi Wu
People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements.
The First-Ever Banner Ad on the Web
theatlantic.com
Advertisement
A/B Testing
Conversion Funnel
highlighted by
Aki Yu
Developer
Gamification is a process of enhancing a service with affordances for gameful experiences in order to support user’s overall value creation.
The Surprising Relationship Between Gamification And Modern Persuasion
uxdesign.cc
Persona
Prototype
Conversion Funnel
highlighted by
Bo-Yi Wu
Today the term is used for a web page designed with a focus on specific relatively narrow goal and a quick way of accomplishing a particular action.
Hit the Spot: Design Strategies for Profitable Landing Pages.
uxplanet.org
Landing Page
Tracking & Analytics
Conversion Funnel
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
RA 019
Task Analysis
To identify and understand the activities to be performed by users when interacting with a website or app.
RA 020
Error Analysis
A part of task analysis that identifies the frequency and type of errors that occur for each specified set of task flows.
DM 003
Social Campaign
Consistent branding and voice along with crisis management.
AD 024
A/B Testing
A randomized experiment with two variants to determine which one performs better.
RA 018
Usability Test
Run tests on an existing product based on existing pain points.
RA 035
User Feedback
Always speak with customer care team to get on site feedback.