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Personalisation
Provide user a tailor-made experience.
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Typically, you would send all subscribers the same email follow-up because you really don’t know anything about each person individually. And how do people treat these impersonal emails? Correct – they don’t open them!
Why every business should embed a Messenger bot on their website
blog.chatfuel.com
Email Opens & Clicks
Conversion Funnel
Personalisation
highlighted by
Bo-Yi Wu
When autocomplete suggestions work well they help the user articulate better search queries. It’s not about speeding up the search process but rather about guiding the user and lending them a helping hand in constructing their search query.
8 Design Patterns for Autocomplete Suggestions
baymard.com
Search & Filtering
Recommendation
Personalisation
highlighted by
Aki Yu
Developer
Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life — much of which you might not trust your friends with.
How Filter Bubbles Distort Reality: Everything You Need to Know
farnamstreetblog.com
Personalisation
User Journey
Advertisement
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
“Consumers always love it when they can get a great deal, and dynamic pricing isn’t just about raising prices – it often leads to lowering them,” says Loewen. “In general, we have found that when prices are transparent to consumers and they understand the ‘rules of the game’, they adapt to dynamic pricing fairly seamlessly and even embrace it.”
How much …? The rise of dynamic and personalised pricing
theguardian.com
Personalisation
Pricing Strategy
Business Model
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
In short, you are going to find tricks to avoid to actually having to parse a natural language. That is why this area of computer science is usually called natural language processing rather than natural language parsing.
A Guide to Natural Language Processing
tomassetti.me
Natural Language Processing (NLP)
Personalisation
Algorithms
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Your first encounter with a robot is more like a confession booth. You depend on the voice from the other side of the door to confirm that you’re not alone, and guide you toward what to do next.
All Talk and No Buttons: The Conversational UI
alistapart.com
Conversational Interface
Personalisation
User Journey
highlighted by
Bo-Yi Wu
For most products, some customers are willing to pay more than others. To exploit that, pricing managers employ techniques that try to discern — and charge — the exact price that each customer is willing to pay. Outsize profits can be extracted from “top of the demand curve” customers, who value the product highly. Meanwhile, if discounts can be discreetly offered to customers with a lower willingness to pay, additional sales (and profit) are reaped. The result is a more profitable customer base, with some shoppers paying more than others.
How Retailers Use Personalized Prices to Test What You’re Willing to Pay2
hbr.org
Pricing Strategy
Recommendation
Personalisation
highlighted by
Kevin Hon Chi Hang
Founder of Alphabag
Related Knowledge
UX 030
Recommendation
Advice users on the next step or the next content to view.
RA 007
User Journey
Identify the ideal scenarios to increase user engagement.
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User Flow
The steps a user performs to complete a task.
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Tracking & Analytics
Monitor how your product goes, and how to optimize it.
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Don't put too much advertisement on your website. If it is not necessary, don't put it here.
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Push Notifications
Use push notifications to bring users back to the app.