Typically, you would send all subscribers the same email follow-up because you really don’t know anything about each person individually. And how do people treat these impersonal emails? Correct – they don’t open them!Why every business should embed a Messenger bot on their website
When autocomplete suggestions work well they help the user articulate better search queries. It’s not about speeding up the search process but rather about guiding the user and lending them a helping hand in constructing their search query.8 Design Patterns for Autocomplete Suggestions
Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life — much of which you might not trust your friends with.How Filter Bubbles Distort Reality: Everything You Need to Know
“Consumers always love it when they can get a great deal, and dynamic pricing isn’t just about raising prices – it often leads to lowering them,” says Loewen. “In general, we have found that when prices are transparent to consumers and they understand the ‘rules of the game’, they adapt to dynamic pricing fairly seamlessly and even embrace it.”How much …? The rise of dynamic and personalised pricing
For most products, some customers are willing to pay more than others. To exploit that, pricing managers employ techniques that try to discern — and charge — the exact price that each customer is willing to pay. Outsize profits can be extracted from “top of the demand curve” customers, who value the product highly. Meanwhile, if discounts can be discreetly offered to customers with a lower willingness to pay, additional sales (and profit) are reaped. The result is a more profitable customer base, with some shoppers paying more than others.How Retailers Use Personalized Prices to Test What You’re Willing to Pay2
