When autocomplete suggestions work well they help the user articulate better search queries. It’s not about speeding up the search process but rather about guiding the user and lending them a helping hand in constructing their search query.8 Design Patterns for Autocomplete Suggestions
For most products, some customers are willing to pay more than others. To exploit that, pricing managers employ techniques that try to discern — and charge — the exact price that each customer is willing to pay. Outsize profits can be extracted from “top of the demand curve” customers, who value the product highly. Meanwhile, if discounts can be discreetly offered to customers with a lower willingness to pay, additional sales (and profit) are reaped. The result is a more profitable customer base, with some shoppers paying more than others.How Retailers Use Personalized Prices to Test What You’re Willing to Pay2
